Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Global consumer expenditure will rebound in 2021 following the downturn in 2020 as a result of the Coronavirus (COVID-19) pandemic. Spending on hotels and catering is forecast to have the fastest real growth. This report will provide key insights…
In 2024, contact lenses and solutions in Poland experienced a subtle yet significant shift influenced by demographic and lifestyle factors. The country's inflation slowdown contributed to a marginal increase in average unit prices within the…
While contact lenses and solutions in Romania is set to expand in volume and current value sales terms in 2024, growth rates are anticipated to fall below those witnessed in 2023. This is mainly explained by stubbornly high inflation, which continues…
2023 was not a good year for convenience retailers in Bulgaria. With inflation still being high, consumers cut back on spending in convenience retailers, as prices tend to be higher than in other grocery retailers. In addition, there is a degree of…
Convenience stores continued to be affected by price hikes in Hungary in 2023. Whilst inflationary pressures have had effects across retail, we see some specific spikes and falls.