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Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2023, nappies/diapers/pants in North Macedonia is under pressure from declining retail volume growth. The falling birth rate is directly influencing sales, as fewer babies are born in the country. The migration of younger adults is also an issue…
In 2023, nappies/diapers/pants in Poland recorded positive retail value sales, driven by rising price points. As such, despite these positive results, retail volume sales declined. The falling birth rate is negatively impacting sales opportunities in…
The persistently high inflation rates in 2023 prompted Romanian consumers to adjust their purchasing behaviour, adopting a more cautious approach towards nappies/diapers/pants. With the economic landscape presenting challenges, consumers sought…
Nappies/diapers/pants in Serbia faces challenges from demographic and economic factors. The birth rate in Serbia continued to slow in 2023, reaching 0.5%, according to official national statistics, which was on a par with 2022 levels. The government…
Demand for nappies/diapers/pants in Slovakia was negatively affected by rising prices and lower birth rates in the country, which resulted in retail volume decline in 2023. Some consumers chose to make products last longer and made fewer purchases to…