Eastern Europe

Home insecticides is mainly a seasonal, functional product and is not directly related to hygiene concerns consumers have in relation to viruses. The main driver of volume sales each year is the size of the insect population, with summer the high…

Although retail value sales were double-digit in 2023, retail volume sales were much lower, with a decline noted in insecticide coils. Insecticide coils suffered from fewer mosquitoes in 2023 due to the weak summer season. In addition, consumers were…

Electric insecticides recorded the most robust growth in 2023, recognised for their exceptional effectiveness in combating both flying and crawling insects, making them the preferred choice among many consumers dealing with pest infestations. Many…

Home insecticides witnessed a strong rebound in sales following a catastrophic season in 2022. Since home insecticides are mainly a seasonal, functional product, the main driver of volume sales each year is the size of the insect population. In 2023,…

Home insecticides saw retail volume declines in 2023 as local consumers were forced to prioritise purchases and cut down on less-essential products. Further, over 2022-23, North Macedonia saw a reduced number of flying and crawling insects,…

Retail value growth was double-digit in 2023, driven by rising price points and ongoing inflation. Despite rising prices, retail volume growth was positive in all areas, driven by electric insecticides and spray/aerosol insecticides. Weather…

Despite strong pressure on consumer purchasing power and soaring retail current unit prices, home insecticides registered a retail volume sales increase in 2023. While marginal overall, all categories, bar the mature spray/aerosol format, posted…

While retail value sales were positive in 2023, driven by rising unit prices, home insecticides continued to face a retail volume decline in 2023. This decline resulted from a reduction in the consumer base and reduced purchase frequency. High…

Home insecticides is managing to achieve marginal positive volume growth overall, while value is supported by price hikes which are affecting home care as a whole. The best-performing subcategories are electric insecticides (in both value and volume…

The category of home insecticides witnessed overall growth in Slovenia, attributed in part to the aftermath of major floods that struck the country in August. This natural disaster led to a surge in mosquito populations, driving up demand for…

Despite rising price points in 2023, leading to double-digit retail value growth, retail volume sales remained positive in home insecticides, with all areas, bar insectile coils, recording volume growth. Spray/aerosol and electric home insecticides…

In 2023, insecticide coils posted the fastest volume growth within home insecticides overall driven by increased demand for efficient mosquito repellents. Ukrainian consumers prioritise these coils for their effectiveness, long-lasting effects and…

The home laundry appliances landscape recorded an overall retail volume decline in 2023, challenged by inflation and rising price points. Automatic dryers continued to decline in terms of retail volume in 2023. Media in the country were active in…

In 2023, home laundry appliances are showing signs of recovery, with a slight increase in retail volume sales. After a notable decline in 2022, consumers have returned to purchasing home laundry appliances. This recovery may be attributed to several…

Sales in home laundry appliances are facing similar challenges to those seen in other major consumer appliances, as such products are regarded as big investments during a time of economic uncertainty, inflationary pressures, and high energy prices.…

Sales of home laundry appliances continued to slump in 2023, with many consumers having already updated their white goods during the lockdown-inspired home renovations. One of the trends seen during COVID-19 was a demand for quieter washing machines,…

Home products specialists in Bulgaria registered current value growth in 2023, though constant value sales fell. Inflation was still an issue and impacted profitability. That being said, it was homewares and home furnishing stores that dragged down…

Home products specialists faced inflationary challenges in Hungary in 2023, with the double-digit inflation hikes continuing (and even increasing from) the previous year. Moreso, Hungary is reported to be experiencing one of the highest sets of hikes…

Despite substantial price increases amidst soaring inflation, overall current value sales growth for home products specialists in 2023 was slightly weaker than in 2022. Trade in the two largest channels of home improvement and gardening stores and…

In 2023, home product specialists in Romania showcased positive growth driven by home improvement and gardening stores. Consumers in Romania have showcased a rising interest in DIY and gardening, which began during home seclusion and the outbreak of…

Home product specialists were the worst performing retail channel in Slovakia in 2023. With inflation still high, consumers put off home renovation projects and also cut down on spend on homewares and home furnishings. As such, home products register…

After a spike in current value growth in 2022, home products specialists in the Czech Republic saw a noticeable drop in demand for homewares and furniture in 2023. Demand weakened organically following the significant increases seen in 2022, when the…

Home improvement and gardening stores was by far the most dynamic channel within home products specialists in Ukraine in current value growth terms in 2023. This performance reflected an increased need for construction equipment and materials as…

Televisions recorded slight volume growth in 2023, with OLED TVs seeing strong double-digit growth as consumers looked to upgrade their older televisions with screens offering high picture and sound quality, which are light and have more…

The market for LCD TVs has become saturated in recent years with many consumers already owning at least one. In Poland it is common for households to have more than one television, especially among consumers with a lower socioeconomic status.…

Sales of home video declined in 2022 in retail volume terms with this trend continuing into 2023. This is mostly due to increasing pressure on consumers’ disposable income with Romania experiencing elevated rates of inflation which has led to a sharp…

The majority of TVs sold in Czech households have been replaced in recent years partly due to compliance with the new broadcast standard DVB-T2. With the wider offer of video-on-demand services, content in high definition, and the more frequent use…

When adjusted for the effect of inflation, the market for homewares in Poland saw a decline in retail value terms in 2023. Having witnessed a surge in demand during the pandemic, when consumers developed a keen interest in cooking and eating at home,…

Dinnerware and beverageware experienced growth in 2023 in current value terms which was attributed in part to a notable shift among Romanians towards premium products. The shift towards premium products, particularly in categories such as food…

Dinnerware posted dynamic double-digit growth in current value terms in 2023 despite the challenges posed by the ongoing economic situation and price fluctuations. In fact, this strong growth was in part due to the economic uncertainty and challenges…

The popularity of sheer hosiery is decreasing in Hungary and this is a reflection of contemporary fashion trends. Sheer hosiery is generally worn in combination with women’s skirts and women’s dresses, especially shorter dresses and skirts that leave…

Economic dynamics, notably high inflation and escalating living costs have fuelled a greater emphasis among consumers in Poland on price-consciousness. This inclination has driven a significant demand for cost-effective yet high-quality hosiery…

With consumers going out more than before, 2023 brought another year of growth for hosiery. In addition, given that the category is comprised of relatively inexpensive products, inflation was not a big factor for hosiery during the year. The category…

A healthy lifestyle, increased levels of exercise (gym and outdoor) and participation in sports and more time spent outdoors boosted sales of functional and technical hosiery in the Czech Republic in 2023. Functional sheer hosiery that is designed to…

Overall, retail volume sales for hot drinks are expected to fall marginally, due to a slight fall in volume sales for coffee, which is by far the most popular hot drink in Bosnia-Herzegovina. Continuing population decline dampens volume sales, as…

The hot drinks market in Bulgaria in 2023 is significantly influenced by the cost-of-living crisis. With an inflation rate among the highest in the EU, Bulgarian consumers are experiencing squeezed disposable incomes and escalating grocery product…

Overall, retail volume sales for hot drinks are expected to fall marginally, due to a slight fall in volume sales for coffee, which is by far the most popular hot drink in Croatia. The picture is not much better for tea and other hot drinks, with…

Hot drinks in Estonia increased in both value and volume terms in 2023 due to the growing emphasis on healthy living, which has encouraged consumers to opt for beverages that not only satisfy their thirst but also contribute to their overall…

Hot drinks is expected to register moderate constant value growth in 2023, though volume sales are expected to decline, driven by a poor performance in coffee. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high…

Hot drinks in Hungary experienced stagnant volume growth in 2023 due to unfavourable economic conditions and significant price increases. Consumers responded to these challenges by reducing their consumption of hot drinks or switching to lower-priced…

Retail volume sales of hot drinks in Latvia saw a static performance in 2023, as the high rate of inflation weighed heavily on consumer spending. With consumers forced to spend more on utilities and food, they shifted away from premium brands and…

In 2023, while retail value growth was positive in hot drinks, boosted by high price points, retail volume declined for the third consecutive year. Economic uncertainty continued to shape purchasing decisions, with consumers readjusting their budgets…

Hot drinks achieved minimal retail volume growth and strong retail value growth in 2023 amidst rising unit prices and the broader impact of inflation. The recovery of hot drinks sales through foodservice continued during the year and the channel…

The year 2023 has been characterized by another year of high inflation, with consumers struggling with costs. Despite this, coffee is gaining popularity not only in cafés, but also at home and in the workplace, with a growing interest in speciality…

Rising inflation and the heightened cost of living in Romania in 2023, negatively impacted retail volume sales of basic food and drinks, including hot drinks. Coffee sales were particularly challenged, with negative retail volume sales, as the unit…

In 2023, the consumption of hot drinks in Serbia faced a slowdown due to rising prices and a decline in disposable income. Consumers responded by reducing consumption volumes, shifting towards more affordable brands, opting for private label…

In 2023, hot drinks’ performance was impacted by a number of factors, with divergent or opposing effects on categories. For example, cocoa commodity price hikes created upward pressure on retail unit prices in other hot drinks, driving up value…

Hot drinks in Slovenia enjoyed steady volume growth in 2023, despite the upward pressure on prices as inflation remained above normal levels. Coffee is the not only the largest category in hot drinks, but it is experiencing a surge in popularity in…

Following on from the economic fallout of the Coronavirus (COVID-19) crisis, the Czech Republic experienced very high inflation in 2022 and 2023. This worsened the economic situation and caused surges in prices, which hindered demand amid the higher…

Sales of hot drinks were significantly impacted by Russia's invasion of Ukraine in 2022 with sales plummeting as large numbers of people fled the country in search of safety. With Russia’s war continuing in 2023 the population remained significantly…