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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Tobacco in Georgia

Jun 2024

It was a positive picture for tobacco in Georgia in 2023, with healthy volume growth across all tobacco products. This was partly due to an increase in population, as there were increased numbers of immigrants from Russia, as a result of the war in…

USD 2,450
Country Report

Tobacco in Hungary

Jun 2024

Tobacco in Hungary saw a decline in volume terms overall in 2023, attributed to several and various factors. Despite price hikes that remained below the annual inflation rate, the market's largest segments struggled to stem the fall. Volume sales of…

USD 2,450
Country Report

Tobacco in Latvia

Jun 2024

In 2023, the major trends in tobacco in Latvia remained consistent with previous years. Sales of regular cigarettes continued to decline, while vaping and heated tobacco products gained popularity. However, an alarming trend was the resurgence of…

USD 2,450
Country Report

Tobacco in Lithuania

Jun 2024

Retail sales of cigarettes in Lithuania are steadily declining as consumers increasingly shift towards alternatives such as vaping and heated tobacco. This trend raises questions about whether the overall popularity of smoking is genuinely decreasing…

USD 2,450
Country Report

Tobacco in North Macedonia

Jun 2024

Total current value sales growth for tobacco in North Macedonia in 2023 was up markedly on that recorded in 2022. The improvement was primarily attributable to unit price hikes resulting from tax increases and inflationary pressures fuelled by the…

USD 2,450
Country Report

Tobacco in Poland

Jun 2024

Sales of cigarettes in Poland declined slightly in 2023 in retail volume terms. In 2022 the influx of refugees from Ukraine strongly revived sales of cigarettes in the country, but the impact of this weakened in 2023. A similar picture was seen in…

USD 2,450
Country Report

Tobacco in Romania

Jun 2024

Cigarettes remains the basic tobacco product for the majority of smokers in Romania and thus it was also the key growth driver for tobacco as a whole in 2023. Widespread distribution across all retail channels in Romania supports the positive…

USD 2,450
Country Report

Tobacco in Serbia

Jun 2024

Though current value sales of tobacco increased in 2023, constant value sales fell, as inflation continued to be high. Volume sales also only increased marginally.

USD 2,450
Country Report

Tobacco in Slovakia

Jun 2024

Tobacco in Slovakia was impacted by new legislation in 2023, with this set to continue throughout the forecast period as new rules and regulation shape the industry’s progress. Cigarettes saw excise tax increases in both 2023 and 2024, leading to…

USD 2,450
Country Report

Tobacco in Slovenia

Jun 2023

Overall, the picture was positive for tobacco in 2022, largely driven by a growth in volume sales of cigarettes. This was in spite of high inflation stemming from the energy crisis caused by the war in Ukraine. Part of the reason for the increased…

USD 2,450
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