Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
As COVID-19 fears subsided and restrictions were eased some non-grocery retailers saw a boost to sales, but especially those channels related to activities outside the home. For example, with consumers starting to travel home and abroad again there…
Non-grocery retail is seeing robust double-digit growth in 2022, stimulated by the return to out-of-home lifestyles following the era of the pandemic restrictions. This is also notably supported by the ongoing economic recovery in Slovenia. Inflation…
Depopulation is set to continue in North Macedonia up to 2040 due to natural decrease and negative net migration. As ageing occurs, consumer trends will be impacted and state resources will experience further pressure. Skopje will continue to be the…
The pervasive smoking habits in Bulgaria exert a considerable negative effect on the sales of NRT smoking cessation aids. Bulgaria has one of the highest smoking rates in the European Union, with a significant portion of the population addicted to…
In keeping with the trend witnessed throughout the review period, total volume sales of NRT smoking cessation aids have continued to contract in 2023, with all categories set to post negative results in this respect. This is partly explained by the…
According to Euromonitor statistics, around 30% of the Polish population smoke tobacco, with a higher proportion of smokers found amongst men. While this represents a significant improvement compared to figures from the 1990s, mortality from diseases…
A recent study revealed that Romania has one of the highest rates of smoking in Europe, estimated at around 30%. This high smoking rate has a positive impact on the performance of NRT smoking cessation aids, as a significant number of smokers are…
Although smoking prevalence and the number of smokers in Slovakia have been falling gradually, they are still considered high, compared to other European countries. In December 2022, the Slovak government approved an action plan, with a focus on…
The cost of smoking increased substantially in the Czech Republic in 2022, compared to 2021. Alongside rising costs of tobacco products and health concerns, more people are looking to quit the habit. As a result, smoking prevalence among the adult…
As an essential, everyday product consumer demand has remained relatively stable for oral care products in Bosnia and Herzegovina. In retail volume terms, more robust categories stagnated or declined moderately while niche oral care categories…