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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Briefing

Households: North Macedonia

Jun 2024

The number of households is set to increase moderately, while the average household size will shrink in North Macedonia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

USD 300
Country Briefing

Households: Poland

May 2023

The number of Poland's households will experience a slight increase over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was notably affected by soaring inflation and rising interest rates, with a fifth of…

USD 300
Country Briefing

Households: Romania

Oct 2023

The number of households in Romania is predicted to decline slightly between 2022 and 2027, due primarily to a decrease in the overall population. However, the number of single person households is projected to increase over this period, driven by…

USD 300
Country Briefing

Households: Serbia

Jun 2024

The number of households is set to increase slightly, while the average household size will shrink in Serbia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

USD 300
Country Briefing

Households: Slovakia

Jun 2024

The number of households is set to increase slightly, while the average household size will remain unchanged in Slovakia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

USD 300
Country Briefing

Households: Slovenia

Jun 2024

The number of households is set to increase slightly, while the average household size will remain unchanged in Slovenia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

USD 300
Country Briefing

Households: The Czech Republic

Nov 2023

The number of households is set to increase moderately in the Czech Republic over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 15.1% elevating living costs.…

USD 300
Cities

Hungary Cities Review

Oct 2023

Budapest and Gyor stand as Hungary’s economic powerhouses, with Budapest showing the greatest promise for future economic expansion. However, the country’s cities will continue to face persistent challenges. In the short term, these challenges…

USD 725
Future Demographics

Hungary in 2040: The Future Demographic

Apr 2023

Continuing depopulation in Hungary in 2021-2040 will be driven by natural decrease. Ageing will accelerate, affecting consumer trends and putting pressure on state finances. Urbanisation will quicken and Budapest will continue to be the most populous…

USD 990
Country Report

HW Cooking Ingredients and Meals in Poland

Nov 2023

In 2022, more Polish consumers looked for vegan products within ready meals, and due to rising consumer demand, players expanded their portfolios. For instance, Iglotex expanded its vegan portfolio Proste Historie in the form of frozen vegan ready…

USD 990
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