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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Surface Care in Croatia

Feb 2024

Croatian consumers largely prefer multi-purpose surface care products as they offer a convenient and efficient way to clean different surfaces with just one product, thereby saving time, money and storage space. In 2023, the majority of consumers had…

USD 1,195
Country Report

Surface Care in Bulgaria

Feb 2024

Surface care in Bulgaria continued to decline in retail volume in 2023, much of which is the consequence of the category's unusual growth during the COVID-19 pandemic. As a result, sales are declining in comparison as usage returns to pre-pandemic…

USD 1,195
Country Report

Surface Care in Bosnia and Herzegovina

Feb 2024

Surface care excluding wipes witnessed marginal retail volume growth in 2023, due to the maturity of this category and weaker demand in the face of price increases. The moderate growth of home care disinfectants is lifting sales across the entire…

USD 1,195
Strategy Briefing

Supply Chain Optimisation: Making Manufacturing More Sustainable

Nov 2023

This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…

USD 1,325
Strategy Briefing

Supply Chain Optimisation

Apr 2023

Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future.…

USD 1,325
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