Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Overall chocolate confectionery sales were close to stagnation in Eastern Europe in 2020, hit by the loss of impulse/on-the-go sales, fewer gifting occasions and disrupted holiday periods (Easter, Christmas) due to Coronavirus (COVID-19), negatively…
Chocolate confectionery is expected to register further current value and volume growth in 2023, with value growth higher than volume growth as inflation pushes prices up. Countlines, particularly for on-the-go formats.
Recent checks by media and consumer organisations have shown certain types of chocolate confectionery – such as luxury boxed assortments and tablets – cost considerably more in Bulgaria than in other European countries where living standards are much…
In 2023, chocolate confectionery is witnessing low and stable retail volume growth, despite the ongoing inflationary pressures in Bosnia and Herzegovina. As seen during past financial crises, affordable treats, such as chocolate confectionery, can…
Childrenswear is expected to see a further, and stronger, decline in retail volume sales and a moderate, but much slower, retail current value increase over 2023. There was some fluctuation or downsizing about the performance of the category overall.…
Romanian consumers are showing a tendency to be more frugal in the context of high inflation with rising prices for raw materials and final products. This was reflected in a slight deceleration of the volume trend in 2023, though growth remained…
Over recent years, second-hand shopping gained global traction, primarily among Gen Z. This trend has now transcended demographics, notably appealing to parents of small children. With Poland's ongoing cost of living crisis and the rapid growth of…
The high inflation that prevailed in Hungary during 2022 and during 2023 led many consumers to make changes to their consumer habits in an effort to save money. This contributed to the significant shift towards more budget-friendly options that was…
The war has taken its toll on the local economy with disposable income in most households being squeezed. As a result, some price-sensitive consumers are downtrading when it comes to shopping for cheese. For instance, some consumers are shifting to…
With cheese requiring a significant amount of milk to produce, the increasing prices of raw milk during 2022 caused cheese prices to rise significantly. Production has stayed relatively stable, but the price change caused a noticeable shift in…