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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

RTD Coffee in Estonia

Jan 2021

RTD coffee is regarded as offering a convenient alternative to energy drinks for consumers who tend to perceive coffee as a healthier option. The convenience trend in Estonia is leading to a growing number of busy local consumers looking for…

USD 1,195
Strategy Briefing

Top Five Digital Consumer Trends in 2021

Feb 2021

The Coronavirus pandemic ushered in unprecedented changes across consumer life. Technological advances in 2021 will continue to reshape shopping behaviour for digitally- savvy consumers. Leveraging Passport Digital Consumer data and analysis, this…

USD 1,325
Strategy Briefing

Chocolate Confectionery in Eastern Europe

Feb 2021

Overall chocolate confectionery sales were close to stagnation in Eastern Europe in 2020, hit by the loss of impulse/on-the-go sales, fewer gifting occasions and disrupted holiday periods (Easter, Christmas) due to Coronavirus (COVID-19), negatively…

USD 1,325
Strategy Briefing

Sweet Biscuits, Snack Bars and Fruit Snacks in Eastern Europe

Feb 2021

Snack bars were most dynamic over the historic period, appealing to consumers as convenient and healthy snacks. Fruit snacks are also increasingly benefiting from the health trend, albeit still seeing strong competition from unpackaged products.…

USD 1,325
Strategy Briefing

Sauces, Dressings and Condiments in Eastern Europe

Feb 2021

Sauces, dressings and condiments recorded a marked increase in retail value growth in Eastern Europe in 2020. This was the result of forced closures of foodservice outlets during the year as well as consumers spending more time at home during…

USD 1,325
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