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Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The cider category has seen robust growth in volume and current value terms in 2022, with the strongest performance seen in the on-trade. Horeca establishments opened throughout the year without restrictions from COVID-19. A strong tourist season…
Growing consumer demand for convenient RTDs contributed to the category’s ongoing post-pandemic recovery in 2022, with sales significantly surpassing 2019 pre-COVID levels. Younger consumers in particular increasingly opt for drinks with lower…
As seen across alcoholic drinks in Serbia, the growth of RTDs was driven by a further recovery in on-trade volume sales in 2022. With COVID-19 fears subsiding and restrictions lifted consumers spent more time outside the home socialising and going to…
In Slovakia, the rising inflation and production costs have led to an increase in retail unit prices for RTDs, which had a negative impact on demand in 2022. Despite the weaker economic power of Slovak consumers, both volume and value sales of RTDs…
Spirit-based RTDs is the fastest growing subcategory, registering double-digit sales increases in volume and value terms. New product development is noticeable in spirit-based RTDs, with companies like Dana doo expanding outside its core business of…