Eastern Europe

Unfavourable weather in spring and summer 2023 restricted the growth potential of energy drinks in both the retail and foodservice channels. In addition, weak purchasing power continued to limit local consumers’ ability to spend on relatively…

Hot drinks is expected to register moderate constant value growth in 2023, though volume sales are expected to decline, driven by a poor performance in coffee. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high…

Stanic, with its To and Juicy brands, continues to lead current value and retail volume sales of juice in 2023, with consumers seeing the brands as good price/quality combinations. Second-leading player Vindija also maintains a double-digit value…

Juices continued outperforming carbonates in 2023, which are regarded as a healthier alternative. However, with rising levels of inflation and unit price increases, many Romanian consumers migrated to private labels. The juice category is becoming…

The competition from cheaper drinks alternatives, such as flavoured bottled water and non alcoholic beer, was increasingly felt by juice in Slovakia towards the end of the review period. This was because the typical Slovak consumer was increasingly…