Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Headphones registered further growth in Poland in 2023, mainly driven by new product development in terms of technology. Active noise cancellation (ANC) is particularly demanded when working from home or in an open office. Quality of sound is another…
Retail volume sales of headphones have decelerated over the review period, with growth slowing substantially in 2023. Demand for headphones is closely connected to that of smartphones, which suffered a decline in 2023 as consumers put off new phone…
High inflation and the unfavourable economic conditions in Poland impacted purchases of home audio and cinema in Poland in 2023. With the high cost of living, consumers focused on saving and keeping their spending, especially on high-end products…
Already facing long-term decline, home audio and cinema is facing weaker demand for specific audio devices in 2023, as music consumption continues to shift to smartphones and wireless speakers. The shift back to outdoor and out of home entertainment…
The market for LCD TVs has become saturated in recent years with many consumers already owning at least one. In Poland it is common for households to have more than one television, especially among consumers with a lower socioeconomic status.…
The majority of TVs sold in Czech households have been replaced in recent years partly due to compliance with the new broadcast standard DVB-T2. With the wider offer of video-on-demand services, content in high definition, and the more frequent use…
Imaging devices continued to record declining volume sales in 2023, predominantly due to a strong fall in sales of digital cameras, which are more frequently being replaced by alternative devices. The rise of smartphones with advanced camera…
Volume sales of digital cameras continues to fall in 2023, as competition from smartphones devastates this category. Smartphones have been a threat to this category for years, as their devices offer high-quality images and recording with increased…
Further decline in both the new and second-hand cars market has impacted demand for in-car entertainment products in Poland in 2023. A shortage of essential parts and components affected sales of new cars in the year, resulting in strong demand for…
In recognition of its long-term decline, in-car entertainment manufacturers are limiting their investments and fewer launches are occurring. The lingering economic uncertainty following the pandemic, compounded by global inflation and the war in…
Smartphones witnessed volume decline in 2023, which is partly due to high market saturation, but also due to the fact that there has not been any significant innovation recently to attract consumers. Consumers are consequently satisfied with their…
Smartphones volume sales are declining for a second consecutive year in 2023. Supply side issues were problematic in 2022, with the global microchip shortage and rising overall production costs pushing up prices. In 2023, the volume decline is being…
Portable players recorded further growth in 2023, with wireless speakers driving this sales increase, as these products continue to attract consumer interest. Consumers are keen on the high quality of the sound they offer, we well as their advanced…
Portable players continue to grow in Czech Republic, although retail volume sales are driven exclusively by wireless speakers. E-readers continued to be substituted with smartphones and tablets, with volume sales continuing to decline. Czech…
Smart wearables are seeing continuous, strong growth in 2023. The growing focus on health and wellness is a significant driver for smart wearables in Poland. Consumers are increasingly interested in monitoring their physical activity, heart rate,…
Difficult macroeconomic conditions and a high level of sales in the previous year mostly resulted in retail volume decline in 2023. Sales of wearable electronics are closely linked to the sale of smartphones, which did not perform well either.…
In 2023, chocolate confectionery is witnessing low and stable retail volume growth, despite the ongoing inflationary pressures in Bosnia and Herzegovina. As seen during past financial crises, affordable treats, such as chocolate confectionery, can…
Chocolate confectionery is witnessing a more upbeat performance in 2023, with retail volume sales returning to growth. There has been a significant number of new chocolate products launched in 2023, which has captured consumer interest and boosted…
In 2023, gum saw minimal decline in retail volume terms due to diminishing consumer demand for products in this category. Health and wellness trends and changing consumer preferences are diverting consumers away from gum and towards healthier snack…
Gum continues to gradually recover from the pandemic in 2023, although retail volume sales are still declining marginally. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and…