Eastern Europe

A recovery in consumer demand in 2022 enabled the fashion industry to rebound, although high inflation, geopolitical challenges and the energy crisis affected the cost of living and consumer behaviour in Q4. Although overall business results were…

The obligation to wear a face mask or respirator was completely lifted, even from places like hospitals and retirement homes, in the Czech Republic in early 2022. Since then, the demand for washable face masks has continued to shrink. Despite the new…

The transportation industry is undergoing a paradigm shift away from fossil fuels amid growing global pressures to reduce carbon emissions. The report assesses the market for EV batteries and essential metals such as lithium and cobalt and points out…

Depopulation in Estonia in 2021-2040 will be driven by natural decrease. Ageing will be a key trend, impacting consumer trends and putting further pressure on state resources. Urbanisation will slow slightly while Tallinn remains the dominant city.…

The number of households is set to increase moderately in the Czech Republic over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 15.1% elevating living costs.…

The number of households in Bulgaria is expected to slightly decrease from 2022 to 2027 driven by overall population decline. Meanwhile, single-person households will continue to be the most common type. In 2022, household spending was affected by a…

Inflation has shaped how Romanians make purchases, with impulse shopping now declining. However, demand for womenswear remained high in 2023, as consumers prefer to wait for discounts or sometimes even to buy in instalments rather than giving up…

Inflation and declining purchasing power generally drive down demand for non-essential products. Nevertheless, demand for sportswear continued to increase in both 2022 and 2023, showing that there is still considerable room for growth in a context of…

Romanian men are putting more importance on their personal image and are willing to invest more in good quality apparel. This trend was reflected in a healthy growth rate in menswear in both value and volume terms in 2023. Nonetheless, inflation was…

In 2023, jeans maintained a significant growth rate in both value and volume terms. With the COVID-19 restrictions left behind, Romanians are going out more than before and want to dress appropriately. Nevertheless, cocooning remains an important…

With consumers going out more than before, 2023 brought another year of growth for hosiery. In addition, given that the category is comprised of relatively inexpensive products, inflation was not a big factor for hosiery during the year. The category…

After the 2021 rebound, volume sales of footwear continued to increase in both 2022 and 2023. As Romanians are going out more often than before for work, leisure or travelling, their demand for footwear is also on the rise. This rise in demand is…

Romanian consumers are showing a tendency to be more frugal in the context of high inflation with rising prices for raw materials and final products. This was reflected in a slight deceleration of the volume trend in 2023, though growth remained…

Apparel and footwear continued to grow in both value and volume terms in 2023 despite a difficult economic context. Romanians are notably preoccupied with their personal image, and they display a high level of brand loyalty and are attracted to big…

Apparel accessories registered another year of growth in 2023, as Romanians continued to go out more often than before and, therefore, showed a higher level of preoccupation with their personal image. The difficult economic context meant that apparel…

The briefing examines how the chemical products industry is performing globally and in the largest countries in terms of chemical products output. The report also provides data for production, market size, imports, exports, industry costs, industry…

This report provides valuable insights into product innovation in Poland, analysing data from Euromonitor’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and subbrand launch activity.

This report provides valuable insights into product innovation in Poland, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

While vegetarian staple foods continued to gain strength in Poland in 2022, they were already treated as basic products by Polish consumers. For this reason, producers have been attempting to raise consumers’ interest with additional features in…

As the number of obese and overweight people in Poland has been increasing, NGOs and the Ministry of Health promote increasing physical activity and reducing calorie consumption, especially underlining reducing the consumption of sugary drinks. The…