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Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The elevated inflation in 2023, along with rising production costs, is expected to significantly impact gum as a product area not only in 2023 but also in the future. As prices rise, consumer spending on non-essential items such as gum slightly…
Current retail volume growth in 2023 results from completely eliminating COVID-19 restrictions since 2022, with students returning to school and workers in the workplace. With more time spent outside of the home, socialising and meetings have revived…
Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…
Retail volume sales of gum have been restored after the losses suffered during the COVID-19 pandemic, with sales coming back to more stagnant growth in 2023. By comparison, current value growth continued in double-digits thanks to retail price…
Chocolate confectionery is expected to register moderate constant value growth in 2023, but volume growth will be marginal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…