Eastern Europe

While sales are still relatively low, there is an appetite for plant-based dairy and it is expected to register very healthy current value and volume growth in 2023. Value sales are largely driven by younger consumers, who consider plant-based…

Consumer demand for plant-based dairy picked up in 2023, resulting in strong double-digit current value growth and a better performance in retail volume sales compared to the previous year. There is a growing appetite for dairy alternatives and…

As the situation around COVID-19 began to resolve in 2022, people were returning to work. However, the war in Ukraine caused inflation, with the price of raw milk rising, hampering growth. Since products such as desserts, fromage frais and creams are…

As the popularity of home cooking rises, spurred by lessons learned during the pandemic and ongoing inflation in Poland, Poles are increasingly preparing meals at home. This trend is expected to drive sales of dairy products often used as…

Due to the economic uncertainty in the country, most other dairy categories are showing a drop in volume sales in 2023, especially chilled and shelf stable desserts as they are not perceived to be essential items. Decline is also attributable to the…