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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Tobacco in Bulgaria

May 2024

Tobacco in Bulgaria witnessed robust growth in 2023, with retail volume growth driven largely by the growing appeal of alternative products in the form of e-vapour products and heated tobacco. Cigarette smoking remains very popular due to its low…

USD 2,450
Country Report

Tobacco in Bosnia and Herzegovina

May 2024

In 2023, Bosnia and Herzegovina witnessed significant changes in its tobacco landscape, marked by declining smoking prevalence and notable economic factors influencing consumer behaviour. A growing health consciousness among the population has led to…

USD 2,450
Country Report

Sunglasses in Poland

May 2024

Sunglasses continue to exhibit robust growth in eyewear in Poland in 2024, albeit at a slightly slower pace compared to the previous year. Despite economic challenges stemming from the cost-of-living crisis, the category remains one of the…

USD 990
Country Report

Spectacles in Poland

May 2024

In 2024, spectacle lenses maintained their position as the primary growth driver within spectacles, surpassing frames and readymade reading glasses in both retail value and volume terms. The necessity for regular replacement of spectacle lenses due…

USD 990
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria

May 2024

Smokeless tobacco, heated tobacco and e-vapour products in Bulgaria posted dynamic growth despite rising unit prices across all categories. The growing popularity of such products has led to higher excise duty on e-liquids and nicotine free liquids,…

USD 1,195
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