Eastern Europe

Czechs continued to reduce their meat consumption in 2023, with a growing number of consumers identifying as flexitarian, vegetarian or vegan. This was tied to the high price of meat, due to the elevated rate of inflation, as well as environmental…

Processed meat, seafood and alternatives to meat reported slightly negative volume growth in 2023, due to the decline in demand for chilled processed red meat and frozen processed red meat and seafood, which are mainly sold in bulk over the counter.…

Retail volume sales of processed fruit and vegetables continued to decline in 2023. This was due in a large part to the still-elevated rate of inflation, which impacted the cost of living and caused consumers to rationalise their spending. Consumers…

Within processed fruit and vegetables, frozen variants are expected to see the strongest current retail value sales growth in Croatia in 2023. The popularity of these products can be attributed to many factors, including their long shelf life, which…

The consumption of processed fruit and vegetables in Bulgaria increased slightly in 2023, mainly due to the growing need for convenience amid busier lifestyles and rising urbanization. Furthermore, the growing number of people living alone is driving…