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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Air Treatment Products in Poland

Jan 2024

With Poland witnessing rising average temperatures, air conditioning devices are becoming more popular. Recent years have seen temperatures reach very high levels, with at least one heat wave sweeping for the country every summer, causing discomfort…

USD 1,195
Country Report

PEST Analysis: Albania

Dec 2023

Albania is advancing with its programme to join the European Union (EU), but the large informal economy and endemic problems still hold it back. Annual real GDP growth is expected to slow down over the near term. Albania offers a large labour force,…

USD 300
Country Report

Vacuum Cleaners in Hungary

Dec 2023

Cylinder vacuum cleaners remained the largest category among vacuum cleaners in 2023. Most consumers in the country own a powerful cylinder vacuum cleaner at home, with many using them sparingly when wanting to do a complete and thorough cleaning of…

USD 1,195
Country Report

Sweet Spreads in North Macedonia

Dec 2023

In 2023, sweet spreads witnessed a moderate decline in retail volume, primarily driven by reduced consumer demand for chocolate spreads and jams and preserves. These categories faced challenges due to the ongoing negative impact of health and…

USD 1,195
Country Report

Sports Drinks in Ukraine

Dec 2023

Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…

USD 1,195
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