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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Bleach in Bulgaria

Feb 2024

Bleach in Bulgaria recorded a significant decline in retail volume in 2023. Much of this was due to the uplift in growth seen during COVID-19, with consumers looking for strong, powerful, effective cleaners that were also affordable. Despite the…

USD 1,195
Country Report

Air Care in the Czech Republic

Feb 2024

Candle and electric air fresheners became increasingly popular among Czech consumers in 2023, as many looked for cheap but highly convenient products. This helped air care to record positive retail volume growth during a time of rising price points.…

USD 1,195
Country Report

Air Care in Bulgaria

Feb 2024

Most air care subcategories performed positively in retail volume and value terms in 2023 due to consumers' growing desire for a cosy atmosphere and a pleasant home ambience. However, the increase of the landscape related to home air care - such as…

USD 1,195
Country Report

Street Stalls/Kiosks in the Czech Republic

Feb 2024

Though not immune from the cost-of-living crisis, street stalls/kiosks was among the categories that profited most in 2023 as rising prices and falling disposable incomes made Czech consumers more inclined to favour cheaper foodservice options. It…

USD 1,195
Country Report

Street Stalls/Kiosks in Slovakia

Feb 2024

With inflation continuing to be high in 2023, street foods/kiosks were a popular choice, as such offerings tends to be more economical than other foodservice options. Street stall operators do not have the same expenses in terms of rent etc and…

USD 1,195
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