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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Beer in Bulgaria

Jun 2024

In 2023, beer consumption in Bulgaria decreased resulting in a decline in off-trade volume sales. Bulgarians spent more time out of the home and increased their level of domestic and foreign travel, thus lowering at-home beer consumption. The…

USD 1,195
Country Report

Beer in Bosnia and Herzegovina

Jun 2024

One significant trend observed in beer in Bosnia and Herzegovina in 2023 was the challenge posed by market saturation and escalating prices. As consumer preferences continued to evolve, the product area faced a decline in overall demand, particularly…

USD 1,195
Country Report

Alcoholic Drinks in the Czech Republic

Jun 2024

Adults in the Czech Republic consumed lower quantities of alcoholic drinks in 2023 due to the difficult economic climate and the growing preference for beverages with lower alcohol content. High inflation and the rising cost of living hindered…

USD 2,450
Country Report

Alcoholic Drinks in Poland

Jun 2024

Sales of alcoholic drinks declined both in off-trade and on-trade volume terms in Poland in 2023. At the same time, alcoholic drinks saw strong growth in total current value terms. This was the result of a significant increase in the prices of…

USD 2,450
Country Report

Alcoholic Drinks in Hungary

Jun 2024

A combination of forces shaped the market for alcoholic drinks in Hungary in 2023. People were happy to break free from any COVID-19 related restrictions and live their social lives as they used to be. This was paralleled by the large pent-up demand…

USD 2,450
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