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Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
While the COVID-19 pandemic stimulated surface care demand, with more consumption opportunities, a level of maturity and high inflation slowed down the category performance towards the end of the review period. In addition, consumers went out more…
Retail value growth was double-digit in 2023, with retail value driven by rising price points. With the high inflation rate impacting consumer purchasing power, there was a growing trend towards value-driven surface care solutions in 2023. Consumers…
Overall surface care recorded a moderate decline in volume sales terms in 2023, driven by volume falls seen in all product areas apart from kitchen cleaners, and descalers. As a result of rising unit prices, all surface care subcategories recorded…
Surface care continues to benefit from the stronger attention to hygiene and cleaning habits that emerged during the COVID-19 pandemic. Consumers are seeking greater convenience with spray formats gaining popularity over other cleaners. Current value…
In 2023, descalers experienced positive retail volume growth, attributed to two reasons. Firstly, the decline in water quality has raised concerns among consumers. These products effectively prevent limescale accumulation, extending the lifespan of…