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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Wine in Slovenia

Jun 2024

In 2023, consumers in Slovenia increasingly shifted their preferences from wine to stronger spirits. This trend is particularly evident among the younger population, who consume alcohol primarily for social enjoyment and tend to prefer beverages with…

USD 1,195
Country Report

Wine in Lithuania

Jun 2024

In 2023, wine volume sales declined in Lithuania for a second consecutive year as demand patterns normalised in the post-pandemic era. Price inflation and weak economic conditions have also forced consumers to cut-back on wine consumption. Off-trade…

USD 1,195
Country Report

Wine in Latvia

Jun 2024

Wine is relatively mature in Latvia, with a range of varieties and wide choice of products at different price points. The recovery of horeca has provided strong sales momentum although on-trade volume sales have yet to return to pre-pandemic levels.…

USD 1,195
Country Report

Spirits in Slovenia

Jun 2024

In 2023, spirits emerged as one of the fastest-growing categories in alcoholic drinks in Slovenia. This surge in consumption is primarily driven by the perceived quality and association with status and sophistication. Rum and gin, in particular, have…

USD 1,195
Country Report

Spirits in Lithuania

Jun 2024

Volume sales of spirits declined in 2023, partly due to economic concerns in Lithuania. On-trade sales faced a challenging period during the second half of the year as the post-pandemic euphoria of going out slowed down. Consumers started reacting to…

USD 1,195
Country Report

Spirits in Latvia

Jun 2024

Total volume sales stagnated in spirits as household budgets remained under pressure in Latvia from the high costs of living. The strong performance in 2022 was fuelled by the relaxation of pandemic restrictions, which boosted sales in horeca…

USD 1,195
Country Report

Rtds in Slovenia

Jun 2024

Ready-to-Drink (RTD) beverages are the second fastest-growing category in Slovenia, trailing only behind cider/perry. The primary factor driving this growth is convenience. RTDs offer an easy and quick way to enjoy a drink without the need for mixing…

USD 1,195
Country Report

Rtds in Lithuania

Jun 2024

RTDs saw heavy losses in total volume terms in 2023. In Lithuania, the category has a reputation of low quality with many consumers avoiding RTDs due to high levels of sugar, which can cause more harm than other alcoholic drinks. Concerns over rising…

USD 1,195
Country Report

Rtds in Latvia

Jun 2024

RTDs have a strong presence in Latvia but due to its maturity volume sales have slowed in 2023. The lack of regular product innovations in this year, in what is usually a pretty vibrant category, has also contributed to flat volume growth. RTDs…

USD 1,195
Country Report

Cider/Perry in Slovenia

Jun 2024

In 2023, cider emerged as the fastest-growing category of alcoholic drinks in Slovenia. Its increasing popularity can be attributed to the well-known health benefits of its ingredients and the high number of apples produced locally. Consumers are…

USD 1,195
Country Report

Cider/Perry in Lithuania

Jun 2024

Volume sales of cider/perry plummeted in Lithuania during 2023 due to strong preference for alternatives. Consumers are put off from buying cider due to its high sugar content, a feature that even self-indulgent consumers tend to avoid. With…

USD 1,195
Country Report

Cider/Perry in Latvia

Jun 2024

Cider/perry grew well in Latvia during 2023 with the hot summer creating additional demand for this alcoholic beverage which is normally served very cold. Cider continued to gain back the losses incurred during the COVID-19 pandemic with the on-trade…

USD 1,195
Country Report

Beer in Slovenia

Jun 2024

In 2023, the overall consumption of beer in Slovenia continued its decline as consumers increasingly shifted towards spirits, particularly gin and rum, which have become popular as social and luxury beverages. This trend is bolstered by a growing…

USD 1,195
Country Report

Beer in Lithuania

Jun 2024

The year 2023 was a challenging for beer in Lithuania where volume sales in the both the off-trade and on-trade declined. Retail sales of beer fell into decline due to price inflation and concerns regarding the economy. On-trade beer volumes started…

USD 1,195
Country Report

Beer in Latvia

Jun 2024

Volume sales of beer decreased in 2023 due to strong price inflation which forced consumers to cut back on consumption. In the difficult economic climate, consumers switched to wine, RTDs, as well as spirits for mixing drinks. On-trade volume sales…

USD 1,195
Country Report

Alcoholic Drinks in Slovenia

Jun 2024

In 2023, spirits emerged as the fastest-growing category in alcoholic drinks in Slovenia, driven largely by the growing premiumisation trend. This trend heightened demand for craft spirits, as consumers sought premium drinks for a more sophisticated…

USD 2,450
Country Report

Alcoholic Drinks in Lithuania

Jun 2024

The year 2023 was a sobering year for alcoholic drinks in Lithuania following a period of relative prosperity. Volume sales of alcoholic drinks boomed during the pandemic as locals consumed more out of boredom and general anxiety. The year started…

USD 2,450
Country Report

Alcoholic Drinks in Latvia

Jun 2024

Alcoholic drinks in Latvia witnessed volume sales decline in 2023 as economic conditions hampered purchasing power and led to weaker consumption. Price inflation remained prominent with higher production and energy costs putting upward pressure on…

USD 2,450
Country Report

Wine in Slovakia

Jun 2024

In spite of ongoing economic difficulties, wine in Slovakia managed to achieve modest growth in volume terms in 2023. Sales benefited from an excise tax hike on spirits, which served to make wine more affordable relative to the former, despite price…

USD 1,195
Country Report

Spirits in Slovakia

Jun 2024

Total volume sales of spirits in Slovakia continued to decline in 2023, Growth was impacted by mounting inflationary pressures, which weighed heavily on consumer purchasing power, especially when it came to discretionary items. Excise taxes for…

USD 1,195
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