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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Wine in Georgia

Jun 2024

Throughout 2023, wine in Georgia witnessed a gradual recovery following the disruptions caused by the pandemic. Production of Georgian wine experienced growth, reaffirming its status as the most consumed alcoholic beverage in the country. However, a…

USD 1,195
Country Report

Tobacco in Serbia

Jun 2024

Though current value sales of tobacco increased in 2023, constant value sales fell, as inflation continued to be high. Volume sales also only increased marginally.

USD 2,450
Country Report

Spirits in Georgia

Jun 2024

In 2023, the influx of immigrants from Russia did not significantly impact vodka sales in Georgia, resulting in a subdued growth compared to the previous year. Consumption of spirits remained relatively constant, with distinct preferences observed…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Serbia

Jun 2024

Both cigars and cigarillos registered volume growth in Serbia in 2024, unlike cigarettes, which saw volume sales fall. One reason for the positive performance of cigars and cigarillos is that the price gap between cigarettes and cigars and cigarillos…

USD 1,195
Country Report

Cigarettes in Serbia

Jun 2024

New regulations were introduced for e-vapour products in Serbia in 2023. Amendments to the Tobacco Law, effective from November 2023, established a new category for electronic cigarettes and associated products, regardless of their nicotine content.…

USD 1,195
Country Report

Beer in Georgia

Jun 2024

In 2023, the volume sales of beer in Georgia continued to grow, albeit at a slower pace compared to previous years. This growth, although more stable, was underpinned by both an increase in domestic production and a rise in imports. The Horeca…

USD 1,195
Country Report

Alcoholic Drinks in Georgia

Jun 2024

In 2023, the impact of immigrants from Russia on alcoholic drink sales in Georgia was negligible, resulting in a more subdued sales growth compared to the previous year. Despite this, moderate inflation and a stable exchange rate contributed to the…

USD 2,450
Country Report

Wine in the Czech Republic

Jun 2024

Wine in the Czech Republic faced declining volume sales in 2023 as economic conditions worsened. The high cost-of-living drove consumers to cut back on purchases within the wine category. Current value growth was buoyed by increased prices due to…

USD 1,195
Country Report

Wine in Poland

Jun 2024

Wine saw strong growth in current value terms in 2023 but this was the result of price hikes rather than an increase in demand with sales declining in total volume terms as financial pressures led to consumers adopting a more cautious approach to…

USD 1,195
Country Report

Wine in Hungary

Jun 2024

Total volume sales of wine fell slightly in Hungary in 2023. However, during the year, sparkling wine volume sales continued to grow, finally exceeding pre-pandemic levels. Sparkling wine consumption, traditionally reserved for celebrations and…

USD 1,195
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