Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Within processed fruit and vegetables, frozen variants are expected to see the strongest current retail value sales growth in Croatia in 2023. The popularity of these products can be attributed to many factors, including their long shelf life, which…
The consumption of processed fruit and vegetables in Bulgaria increased slightly in 2023, mainly due to the growing need for convenience amid busier lifestyles and rising urbanization. Furthermore, the growing number of people living alone is driving…
Consumer demand for processed fruit and vegetables remains stable in 2023, with robust levels of consumption across all categories. While consumer demand for shelf stable fruit is stalling, sales of frozen fruit and frozen processed vegetables…
Breakfast cereals recorded a decline in retail volume terms in 2023, as the cost of living crisis continued to impact consumer demand. Moreover, with wages decreasing in real terms, many consumers were forced to trade down to cheaper alternatives to…
Whilst the rising production and logistics costs of 2022 have eased, breakfast cereals prices continue their upward trajectory in 2023 as retailers seek to maintain high margins, with no government system to keep them in check. The category still…