Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The leading market players' sales figures showed that customers preferred products that supported the immune system during the pandemic. This demand continued during 2023, with Actimel retaining a prominent position in the drinking yoghurt market.…
Sour milk products continues to account for the highest proportion of sales in yoghurt and sour milk products, with volume sales roughly four times higher than yoghurt and value sales nearly 2.5 times higher. The dominant position of sour milk…
Yoghurt and sour milk products is expected to register muted constant value growth, but healthy volume growth in 2023. A significant number of newly-arrived migrants from Ukraine, escaping from the war, is also expected to increase volume sales.…
As the Croatian population was required to stay at home for extended periods in 2020 and 2021, due to COVID-19 regulations, yoghurt experienced a shift in consumer perception and usage. Historically, yoghurt was mainly considered a convenient…
Yoghurt and sour milk products decreased slightly in 2023 as inflation pushed up retail prices and the declining population trend reduced potential consumers. At the same time, current value sales were slightly positive based on higher unit prices,…
Yoghurt and sour milk products registered positive retail volume growth and solid current value growth in 2023 as consumer demand remained stable despite high inflation and pressure on house or incomes. Indeed, current value growth was backed by…
Local brand Bob Snail is already known in Ukraine, especially by parents, due to its range of healthy sweets\snacks that are made from fruit-based ingredients. However, the brand has now branched out into offering plant-based yoghurt made from…
With the increased popularity of plant-based products, many people are making these products at home. This trend was mostly visible during the COVID-19 pandemic, when people spent more time in the household; however, the worsening economic situation…
Plant-based dairy is growing in both volume and value sales. An increased number of vegans in the population and growing numbers of people who suffer from allergies or food intolerance are forcing consumers towards dairy-free diets. This in turn is…
Plant-based dairy products continued to gain popularity in Slovakia in 2023, although the rate of growth in retail volume terms was much slower than that seen during the first half of the review period. Demand is being driven by a growing number of…