Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

USD 1,325
Country Report

Cooking Ingredients and Meals in Bosnia and Herzegovina

Nov 2023

2023 was a year of stable, modest retail volume growth and strong double-digit retail value growth in current terms for cooking ingredients and meals in Bosnia and Herzegovina as high inflation and subsequent significant unit price growth all of…

USD 2,450
Country Report

Cooking Ingredients and Meals in Bulgaria

Nov 2023

Most product areas within cooking ingredients and meals maintained positive value, despite a decline in volume. This decline can be attributed to the significant inflation experienced in the previous year, the resulting growth in retail prices, and…

USD 2,450
Country Report

Cooking Ingredients and Meals in Croatia

Nov 2023

After declining in 2022, overall retail volume sales of cooking ingredients and meals in Croatia are set to increase moderately in 2023. This recovery is partly explained by the gradual easing of inflationary pressures linked to the global recovery…

USD 2,450
Country Report

Cooking Ingredients and Meals in Estonia

Nov 2023

Cooking ingredients and meals continued to expand in both volume and value terms in Estonia in 2023. This is attributable to the popularity of food and cooking blogs that promote products, Estonians spending less time on cooking, and a greater focus…

USD 2,450
Country Report

Cooking Ingredients and Meals in Georgia

Nov 2023

2023 is offering a more promising outlook for cooking ingredients and meals in Georgia than was seen in 2022, when the industry suffered from soaring costs across packaging, raw materials, and logistics. A standout in this scenario is the edible oils…

USD 2,450
Country Report

Cooking Ingredients and Meals in Hungary

Nov 2023

Retail sales of cooking ingredients and meals in Hungary registered buoyant growth in current value terms in 2023. However, this was due to massive inflationary pressures, rather than any huge upturn in demand. With Hungary having been added to the…

USD 2,450
Country Report

Cooking Ingredients and Meals in Latvia

Nov 2023

Cooking ingredients is expected to register muted constant value and volume growth in 2023. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy, all have a…

USD 2,450
Country Report

Cooking Ingredients and Meals in Lithuania

Nov 2023

Cooking ingredients is expected to register moderate current value growth, but volume growth is expected to be minimal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…

USD 2,450
Country Report

Cooking Ingredients and Meals in North Macedonia

Dec 2023

In 2023, cooking ingredients and meals experienced robust volume growth alongside strong double-digit percentage increases in value terms. These achievements were largely driven by ongoing inflationary pressure and rising unit prices across all…

USD 2,450
Country Report

Cooking Ingredients and Meals in Poland

Nov 2023

In 2023, the Polish market for packaged cooking ingredients and meals experiences significant growth and evolving consumer preferences. The ready meals category leads in terms of value, and to some extent in volume, with rigid plastics as the primary…

USD 2,450
Country Report

Cooking Ingredients and Meals in Romania

Nov 2023

The performance of cooking meals and ingredients during 2023 was influenced by the impact of food price rises over the rate of inflation for many basic food products, which hiked the cost of living for consumers. The high cost of living had a…

USD 2,450
Country Report

Cooking Ingredients and Meals in Serbia

Nov 2023

The combination of rising prices and economic uncertainty is curbing demand for cooking ingredients and meals in Serbia. Local consumers are acutely aware of the increase in food prices, fuel and other goods, and are equally feeling the impact of…

USD 2,450
Country Report

Cooking Ingredients and Meals in Slovakia

Nov 2023

Cooking ingredients and meals in Slovakia continues to feel the impact of rising unit prices in 2023, driving up value sales growth. As a result, Slovak consumers are becoming thriftier, allocating more of their budgets to essential expenditures such…

USD 2,450
Country Report

Cooking Ingredients and Meals in Slovenia

Nov 2023

Increasingly busy consumer lifestyles are contributing to rising demand for convenience products that aim to reduce time spent cooking. Ready meals, spice mixes and sauces are thus all gaining in popularity. Ready meals are a great substitute for…

USD 2,450
Country Report

Cooking Ingredients and Meals in the Czech Republic

Nov 2023

Two major forces are shaping the cooking ingredients category in the Czech Republic in 2023: high inflation and population increase due to the arrival of Ukrainian refugees. Within foodservice, prices are increasing, and many Czechs are instead…

USD 2,450
Country Report

Cooking Ingredients and Meals in Ukraine

Nov 2023

After demand plummeted across all categories of cooking ingredients and meals over the course of 2022 as the Russian Federation’s invasion of Ukraine interrupted supply chains, caused widespread financial hardship and motivated huge numbers of local…

USD 2,450
Country Report

Edible Oils in Bosnia and Herzegovina

Nov 2023

Sales of edible oils declined in retail volume terms over the course of 2023 amidst downwards pressure on consumer demand for all categories of cooking ingredients and meals. Despite the essential status of edible oils, especially sunflower oil,…

USD 1,195
Country Report

Edible Oils in Bulgaria

Nov 2023

The consumption of edible oils in Bulgaria is experiencing a decline in 2023, primarily attributable to a significant drop in olive oil sales. This decline is a consequence of turbulent climate conditions in Spain and Italy, which have had a profound…

USD 1,195
Country Report

Edible Oils in Croatia

Nov 2023

Following a sharp contraction in 2022, overall retail volume sales of edible oils in Croatia have rebounded strongly in 2023. The return to growth has been underpinned by the stabilisation of unit prices, which had risen dramatically the previous…

USD 1,195
Strategy Briefing

Edible Oils in Eastern Europe

Jan 2022

Further strong value growth is expected in 2021 for edible oils in Eastern Europe. However, while growth in 2020 was mainly driven by more home-cooking due to the Coronavirus (COVID-19) pandemic, the 2021 value sales increase will be predominantly…

USD 1,325
Country Report

Edible Oils in Estonia

Nov 2023

Olive oil recorded the fastest value and volume growth in 2023 as more Estonians adopt a healthy diet. Consumers have become more mindful of the food and ingredients they consume, leading many to opt for healthier edible oils such as olive oil.…

USD 1,195
Country Report

Edible Oils in Georgia

Nov 2023

Sunflower oil steadfastly maintains its pre-eminence within edible oil in Georgia, not only in volume but also in the value terms, substantially surpassing olive and corn oil's market shares in 2023. The overall category is driven sunflower oil.

USD 1,195
Country Report

Edible Oils in Hungary

Nov 2023

The market for edible oils continues to be dominated by sunflower oil, global prices of which skyrocketed in 2022, following Russia’s invasion of Ukraine, the world’s leading producer. While Hungary produces enough sunflower oil to satisfy its…

USD 1,195
Country Report

Edible Oils in Latvia

Nov 2023

Conditions markedly improve for the consumer in terms of edible oils in 2023. In 2022, the war in Ukraine caused edible oil prices to skyrocket in Lithuania, due to Ukraine being one of the main suppliers of sunflower oil globally. In 2023, the…

USD 1,195
Country Report

Edible Oils in Lithuania

Nov 2023

Conditions markedly improve for the consumer in terms of edible oils in 2023. In 2022, the war in Ukraine caused edible oil prices to skyrocket in Lithuania, due to Ukraine being one of the main suppliers of sunflower oil globally. In 2023, the…

USD 1,195
Country Report

Edible Oils in North Macedonia

Dec 2023

In 2023, edible oils witnessed stagnant retail volume growth, primarily due to static consumer demand and the saturation of leading categories, notably sunflower oil. Despite this, inflation significantly impacted unit prices, resulting in robust…

USD 1,195
Country Report

Edible Oils in Poland

Nov 2023

In the first half of 2023, concerns and misconceptions arose regarding the importation of sunflower oil into Poland, primarily due to geopolitical issues and trade restrictions. The Minister of Agriculture clarified that sunflower oil was not,…

USD 1,195
Country Report

Edible Oils in Romania

Nov 2023

The projected drop in retail volume sales of edible oils over 2023 is due to price hikes. The prices of sunflower seeds hiked due to the war in Ukraine and a prolonged dry season, alongside higher manufacturing and retailing costs driven by fuel and…

USD 1,195
Country Report

Edible Oils in Serbia

Nov 2023

Sunflower oil prices continued to rise in 2023 boosting current value sales, although consumption has fallen, with retail volume sales registering a second year of decline. Sunflower oil has been losing share in terms of retail volume sales, as olive…

USD 1,195
Country Report

Edible Oils in Slovakia

Nov 2023

In 2023 edible oils is suffering from high unit prices and rising production costs as a result of the ongoing war in neighbouring Ukraine, driving up value sales. Volume sales growth, meanwhile, is undermined thanks to dwindling purchasing power. The…

USD 1,195
Country Report

Edible Oils in Slovenia

Nov 2023

Growing health awareness among consumers is supporting the growth of edible oils in Slovenia in 2023. With social media influence getting greater, consumers are now more informed about all the befits edible oils boast and often use such oils for…

USD 1,195
Country Report

Edible Oils in the Czech Republic

Nov 2023

The global supply chain for edible oils has been heavily disrupted by the ongoing war in Ukraine. This has led to a significant increase in production, packaging, transport, energy, and labour costs, which in turn has led to soaring retail prices for…

USD 1,195
Country Report

Edible Oils in Ukraine

Nov 2023

After the onset of armed conflict in 2022 led to plummeting retail volume sales of sunflower oil over the course of the year, 2023 saw a return to positive retail volume growth in the category. One key factor to consider here is that there is now a…

USD 1,195
Strategy Briefing

Global Economic Forecasts: Q2 2020

May 2020

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…

USD 1,325
Strategy Briefing

Global Economy, Finance and Trade Trends

May 2022

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q1 2023

Feb 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Country Report

Meals and Soups in Bosnia and Herzegovina

Nov 2023

Meals and soups recorded a moderately positive sales performance in retail volume terms over the course of 2023 as the category benefited from the rising demand for products that represent convenience for the local population. In particular, the…

USD 990
Country Report

Meals and Soups in Bulgaria

Nov 2023

The Bulgarian market for meals and soups in 2023 remained nearly stagnant, with a slight negative trend, primarily driven by the increased frequency of dining out. The categories most affected by this shift were shelf-stable ready meals and dried…

USD 990
Country Report

Meals and Soups in Croatia

Nov 2023

Growth in retail volume sales of ready meals in Croatia in 2023 looks set to be up substantially on 2022, with all categories expected to post improved results in this respect. This is mainly explained by the return to pre-pandemic routines, in that…

USD 990
Country Report

Meals and Soups in Estonia

Nov 2023

Chilled ready meals demonstrated the highest volume and value growth in 2023. These products became popular in Estonia following the lifting of pandemic quarantine restrictions and the return to work, with consumers opting for chilled ready meals as…

USD 990
Country Report

Meals and Soups in Georgia

Nov 2023

Meals and soups in Georgia in 2023 is seeing the frozen ready meals segment maintaining its dynamic and robust presence, holding a substantial volume share of over 60%. This segment's dominance is a significant propellant for the broad spectrum of…

USD 990
Country Report

Meals and Soups in Hungary

Nov 2023

Retail volume sales of meals and soups registered continued growth in 2023. With consumers leading increasingly busy lifestyles, there was a growing interest in convenient meal solutions, which boosted demand for products such as ready meals and…

USD 990
Country Report

Meals and Soups in Latvia

Nov 2023

Meals and soup is expected to register double-digit current value growth, though constant value growth will be muted, as continuing high inflation eats into profit margins. All the same, there will be some volume growth. Growth is not expected to be…

USD 990
Country Report

Meals and Soups in Lithuania

Nov 2023

Meals and soups is expected to register both current value and volume growth in 2023. With society fully opened up post pandemic, and consumers leading busy lives, they appreciate the convenience of meals and soups. Ready meals account for most value…

USD 990
Country Report

Meals and Soups in North Macedonia

Dec 2023

In 2023, meals and soups experienced continued robust retail volume growth, propelled by the solid performance of shelf-stable ready meals and frozen pizza. Despite being the largest category, soups faced a moderate decline due to shifting consumer…

USD 990
Country Report

Meals and Soups in Poland

Nov 2023

Recent years have witnessed a surge in sales in ready meals and soups in Poland, thanks to innovative product launches. Dobrowolscy, renowned for high-quality delicatessen products, introduced a line of ready meals, Dobrowolscy od Kuchni, featuring…

USD 990
Country Report

Meals and Soups in Romania

Nov 2023

Projected retail volume growth for some categories of meals and soups in 2023 is boosted by the total lifting of Coronavirus (COVID-19) restrictions since 2022. This has led to a return to the office for employees for whom many of these products…

USD 990
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