Eastern Europe

Savoury snacks is expected to register current value and volume growth in 2023. However, inflation will dampen volume growth somewhat as the war in Ukraine leads to rising energy and food prices. Players are reacting by offering discounting and price…

While savoury snacks is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. Savoury snacks with a healthier positioning are expected to…

Retail volume growth of savoury snacks is improving in 2023, following a rather lacklustre performance in 2022. The category confronted significant challenges in 2022, not least because of the war in Ukraine, which led to a slowdown in retail volume…

Retail volume sales of savoury snacks saw continued growth in volume terms in 2023, thanks to the low cost of many of the products within the category. Lifestyle changes also had a positive impact on demand for snacks, including the ongoing trend…

While savoury snacks is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. Raw materials such as vegetable oil in particular see significant price rises.…

Savoury snacks is expected to see retail volume sales stagnate in 2023 due to the negative impact of price inflation, which is forcing consumers to rethink purchasing decisions. As in 2022 when inflation soared, manufacturers continue to apply heavy…

Savoury snacks is witnessing moderate volume growth in 2023 as the category recovers from the COVID-19 pandemic. Inflation and rising energy prices caused by the war in Ukraine have driven up unit prices and is a major cause of supply chain…

In Poland, meat snacks experienced a notable resurgence towards the end of the review period despite these products already having a long-standing presence in the market. This revival was not only limited to traditional meat snacks, but also…

Savoury snacks is achieving positive volume and value growth in Romania in 2024. Sales are supported by the “snackification” trend, whereby consumers with busy, out-of-home lifestyles tend to eat fewer main meals and more snacks throughout the day.…

Retail sales of savoury snacks saw significant volume growth in 2023, as busier lifestyles and a reduction in the amount of time available to sit down for meals led to a growing desire for on-the-go snacking options. As well as being a frequent…

In 2023, savoury snacks faces dynamic unit price growth due to rising production costs. Increasing prices of inputs and energy resulted in multiple price increases for many brands throughout 2022 and 2023. To mitigate the impact, manufacturers such…

Savoury snacks are expected to register healthy constant value growth and more modest volume growth in 2023. Those savoury snacks with a healthier positioning also register higher volume growth, with nuts, seeds and trail mixes registering the…

Although sales of savoury snacks increased significantly during the COVID-19 pandemic, a return to pre-pandemic levels of social activity has also benefited the category. Indeed, the decline in home consumption, for example while watching television…

Savoury snacks can be said to have suffered most from the effects of the war in Ukraine in terms of production, supply and consumer behaviour. This is partly reflected in savoury snacks recording the highest decline in snacks in retail volume sales…

Snacks continues its strong recovery in 2023, thanks to a period of stable consumer demand in Bosnia and Herzegovina in the post-pandemic period. Despite the rising costs of living, snacks have remained a popular option on the household shopping…

Retail volume sales growth for snacks in Bulgaria in 2023 is expected to be down slightly from 2022. The same is true of growth in retail current value sales, though most categories look set to record stronger performances in this regard than in…

Overall, 2023 is expected to be a positive year for snacks, with further current value and volume growth, supported by a post-pandemic return of foreign tourists in large numbers and an increase in impulse buying and on-the-go consumption. However,…

Snacks is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. In…

Snacks in Georgia is facing ongoing challenges in 2023 caused by external influences, including the war in Ukraine, higher production costs and rising inflation. Multiple categories have seen rising unit prices, with manufacturers leveraging…

Retail volume sales of snacks in Hungary saw a fairly flat performance in 2023. While growth was buoyant in current value terms, this was due to massive inflationary pressures, rather than any real upturn in demand. With Hungary having been added to…

Snacks is expected to register modest constant value and volume growth in 2023, as continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy, all have a dampening…

Snacks is witnessing a rebound in retail volume sales in 2023, following a sizeable decline in 2022 caused in large part by the downturn in ice cream sales. The sharp rise in price inflation seen in 2022 is slowing somewhat, but its impact continues…

Snacks continues to make a robust recovery in 2023. Consumer demand for snacks is stabilising and the category is much closer to pre-pandemic sales in retail volume terms, which should be reached in 2024. Snacks is among the most dynamic packaged…

The snacks market in Poland has been significantly affected by the elevated rate of inflation and low consumer and business confidence, which have negatively impacted sales growth. Declining real incomes, coupled with an already low saving rate, put…

Snacks in Romania is seeing a small negative-digit volume decline in 2024, with the volume decline in off-trade sales counteracting the small positive volume gains in on-trade terms. On the other hand, value sales are better supported by inflationary…

Retail sales of snacks saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers to their busy, pre-pandemic lifestyles, including increased opportunities for socialisation inside and…

In 2023, snacks is grappling with the challenges of elevated inflation, a common issue affecting various industries. Rising production costs and commodity prices have resulted in significantly higher retail prices, driving up the value of snacks…

Snacks is expected to register moderate constant value growth in 2023, but volume growth will be minimal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy is…

After the Russian invasion in 2022, some snacks companies, including Mondelez International, had to close some Ukrainian factories that had been supplying the Czech Republic. At the start of 2023, production had been restored, either by reopening…

All snacks categories are projected to see good-to-strong retail volume growth over 2023. However, sales bases have been lowered significantly by the slump in 2022, and market sizes at the end of the review period are expected to be lower than in…

In 2023, sugar confectionery faces further decline in retail volume sales, as consumers reduce consumption amid the growing focus on health and wellbeing. Consumers are opting for higher nutritional value snacks and less sugar in their diet, which…

Although inflationary pressures in Bulgaria have eased somewhat since the start of the year, rising prices and falling purchasing power mean growth in sugar confectionery retail volume sales in 2023 looks set to be down slightly from 2022 and remain…

Sugar confectionery is expected to register a slight decline in volume sales in 2023. This reflects the fact that local consumers are increasingly shunning sugar confectionery due to its high sugar content and limited nutritional value. The category…

While sugar confectionery is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. In terms of value growth, mints are expected to be the…

Despite the challenging economic circumstances, sugar confectionery has remained a popular and affordable indulgence option for consumers in Georgia, with solid retail volume and current value growth seen in 2023. However, the pace of grow is slowing…

Sugar confectionery saw a mixed performance in 2023, with volume growth rates varying according to subcategory. With food inflation running at record levels, retailers focussed on rationalising their product portfolios in favour of their best-selling…

While sugar confectionery is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. In terms of value growth, mints are expected to be the strongest…

Sugar confectionery is registering a good performance in 2023, despite the ongoing threat of price inflation. On balance, sugar confectionery is not a popular choice of snack in Lithuania, and in terms of volume sales it is ahead of only gum in…

Healthy eating is taking a higher priority with consumers increasingly shunning sugar confectionery due to its high sugar content and limited value-added properties. As a result, retail volume sales are declining for the fourth consecutive year in…

There was a growing trend of sugar confectionery shops becoming more common in Poland towards the end of the review period, with these replacing traditional mobile sweets stalls. One factor that contributed to this trend was the increasing presence…

Sugar confectionery is seeing a negative-digit volume slump in 2024, whilst value is supported by price hikes. Notably, sugar confectionery falls under the shadow of the VAT increase, starting 1 January 2024, from 9% to 19% for food products with…

Retail volume sales of sugar confectionery saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers, including children, to their busy, pre-pandemic lifestyles, which led to an increase…

Private label sugar confectionery has gained increasing popularity among Slovak consumers in 2023, driven by the worsening financial situation due to rising living expenses and food prices. The demand for larger pack sizes and the growing preference…

Sugar confectionery is expected to register moderate constant value growth in 2023, but volume growth will be marginal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…

Retail volume consumption of sugar confectionery is expected to continue to recover in 2023. However, post-pandemic, the category will be affected to some extent by a general trend away from sugar confectionery, particularly in the case of boiled…

Strongly increased sugar prices and electricity outages in late 2022-2023 increased the cost of manufacturing and negatively impacted consumers’ ability to afford or justify the prices of sugar confectionery. As a result, consumers tended to reduce…

Sweet biscuits, snack bars and fruit snacks achieved a better performance in retail volume terms in 2023, despite the ongoing issue of inflation. Consumers are opting for healthier options such as fruit snacks and snack bars, as well as more…

While the contraction will be less severe than in 2022, sweet biscuits, snack bars and fruit snacks is poised to record a negative result in overall retail volume sales terms for a second consecutive year in 2023. This is mainly because Bulgarians…

The economic uncertainty in the wake of the COVID-19 pandemic and the Russian invasion of Ukraine in 2022 has made more Croatians price-sensitive. Nonetheless, added-value health and wellness trends sustain sufficient value growth and an increased…

Sweet biscuits, snack bars and fruit snacks are expected to register muted constant value growth, as inflation still remains high, as well as muted volume growth. This sector was particularly affected by the rising price of wheat, with Ukraine…