Eastern Europe

Snacks is expected to register moderate constant value growth in 2023, but volume growth will be minimal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy is…

Sugar confectionery is registering a good performance in 2023, despite the ongoing threat of price inflation. On balance, sugar confectionery is not a popular choice of snack in Lithuania, and in terms of volume sales it is ahead of only gum in…

There was a growing trend of sugar confectionery shops becoming more common in Poland towards the end of the review period, with these replacing traditional mobile sweets stalls. One factor that contributed to this trend was the increasing presence…

Consumption of sugar confectionery is generally stimulated by activities outside of the home, including sharing in groups. As such, the elimination of COVID-19 restrictions aided sales. However, this positive change was balanced by high inflation and…

Private label sugar confectionery has gained increasing popularity among Slovak consumers in 2023, driven by the worsening financial situation due to rising living expenses and food prices. The demand for larger pack sizes and the growing preference…

Sugar confectionery is expected to register moderate constant value growth in 2023, but volume growth will be marginal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…

The sweet biscuits, snacks bars and fruit bars category is showing slower growth in 2023, following a relatively strong performance during the pandemic years. While other areas on the snacks landscape saw a decline in sales during the pandemic,…

The sweet biscuits, snack bars, and fruit snacks category in Poland witnessed a trend of innovations and novel flavours that helped to maintain sales volume towards the end of the review period. Brands such as Dobry Squad, San, and Baron introduced…

In 2023, the landscape is seeing high demand, benefiting from its alignment with the growing health and wellness trend, while some brands continue to provide affordable snack options. This has become increasingly important for consumers in 2023, as…

The current value sales of sweet biscuits in 2023 are driven by rising unit prices, while overall volume sales experience a decline as consumers reduce their spending. However, snack bars have seen an increase in volume sales, fuelled by the growing…

Sweet biscuits, snacks bars and fruit snacks is expected to be the strongest performing snack in 2023, with healthy constant value growth, as well as modest volume growth. That being said, inflation is expected to still be an issue, though its growth…

In 2023, chocolate confectionery is witnessing low and stable retail volume growth, despite the ongoing inflationary pressures in Bosnia and Herzegovina. As seen during past financial crises, affordable treats, such as chocolate confectionery, can…

Chocolate confectionery is witnessing a more upbeat performance in 2023, with retail volume sales returning to growth. There has been a significant number of new chocolate products launched in 2023, which has captured consumer interest and boosted…

In 2023, gum saw minimal decline in retail volume terms due to diminishing consumer demand for products in this category. Health and wellness trends and changing consumer preferences are diverting consumers away from gum and towards healthier snack…

Gum continues to gradually recover from the pandemic in 2023, although retail volume sales are still declining marginally. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and…

Ice cream is enjoying robust growth in 2023, with retail volume and current value sales surpassing pre-pandemic sales thanks to a strong rebound in consumer demand. More frequent new product launches and the premiumisation trend is stimulating ice…

Consumer demand for ice cream remains strong in 2023, even after the category’s full recovery from the COVID-19 pandemic. The scorching heat in 2023 has led to high demand for ice cream driving up impulse purchases. Inflation and rising unit prices…

Savoury snacks continues to grow moderately in 2023 in retail volume terms, due to stable consumer demand in the post-pandemic period. Rising unit prices and inflation are the main contributing factors to the double-digit current value growth.…

Savoury snacks is witnessing moderate volume growth in 2023 as the category recovers from the COVID-19 pandemic. Inflation and rising energy prices caused by the war in Ukraine have driven up unit prices and is a major cause of supply chain…

Snacks continues its strong recovery in 2023, thanks to a period of stable consumer demand in Bosnia and Herzegovina in the post-pandemic period. Despite the rising costs of living, snacks have remained a popular option on the household shopping…