Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2023, menstrual care experienced a decline in volume sales in Ukraine, primarily stemming from the departure of the female population from the country amid the ongoing war. While sales rose slightly in current value terms, this was primarily the…
With women spending more time on activities such as visiting fitness centres and travelling in the wake of the pandemic, there was greater demand for a range of menstrual care products, especially higher-value products, in 2023, which led to an…
In 2023, menstrual care saw growth in both volume and value terms in Slovenia, despite facing challenges from an uncertain economic environment and inflationary pressures. The impact of rising prices, particularly due to geopolitical factors such as…
Menstrual care in Slovakia was affected by rising prices across all types of products in 2023, however retail volume growth witnessed steady progress. Consumers are widely accustomed to buying their favourite brands and switching to cheaper brands is…
Serbian women are generally quite conservative with regards to menstrual care. Sanitary towels remain the most popular product, whilst menstrual cups and reusable pads are available but remain a niche. Moreover, some consumers consider re-washable…