Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The sales of nappies, diapers, and pants in Georgia are strongly influenced by birth rates. Over the review period, there was a significant decrease in the birth rate in the country, and this trend continued into 2023. Consequently, while the volume…
Nappies/diapers/pants continue to be negatively impacted by declining birth rates in the Czech Republic in 2023 which led to a decline in volume sales. Disposable pants, however, benefitted from having a natural composition and low environmental…
Retail adult incontinence in Bulgaria continued to witness robust growth in 2023, both in retail volume and current value terms, supported by the ageing population and growing urological problems. Rising demand was due mainly to an expansion of the…
An ageing population continued to support retail sales of adult incontinence products in Croatia in 2023. Rising product awareness and increasing availability in Croatian retailers further contributed to a positive performance. In addition, the…
The surge in volume growth for light adult incontinence products in 2023 reflects an increasing trend towards proactive health management among consumers in Estonia. With a growing emphasis on personal wellness, individuals are seeking solutions that…