Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Retail adult incontinence remains a taboo topic in Serbia as people do not like to discuss incontinence problems, even with their relatives and friends. In general, retail volume sales are stimulated by the ageing population in Serbia, which already…
In Slovakia, retail adult incontinence products for light and moderate/heavy users witnessed sales growth in 2023. Increasing numbers of consumers are suffering with incontinence problems as the population is ageing. Manufacturers have ramped up…
Retail adult incontinence in Slovenia continued to witness robust volume growth in 2023. The country's rapidly ageing population remains a primary driver of this growth, with older individuals forming the core consumer base for incontinence products.…
In 2023, consumers focused on buying essential retail tissue products in Serbia, as inflation remained stubbornly high. Toilet paper faced robust volume growth and supported overall category growth, as it is considered a necessary product that cannot…
Retail tissue in Slovakia bucked the downward economic trend in 2023, by posting a solid increase in volume sales. Healthy growth in toilet paper supported this trend aided by brand and private label innovations. Economy toilet paper was launched by…