Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Tissue and hygiene in Bosnia and Herzegovina continued to experience the effects of high inflation in 2023, although the rate was significantly lower than in 2022. Inflation has weakened consumer purchasing power as many households face higher costs…
The wipes category in Bosnia and Herzegovina witnessed moderate growth in 2023 as consumers placed a stronger emphasis on personal hygiene in the post-pandemic era. Overall, locals are enjoying a higher standard of living, and this has increased use…
AFH tissue and hygiene in Bulgaria continued to steadily recover from the harsh impact caused by the COVID-19 pandemic. Restrictions in hotels and restaurants, which is the biggest AFH channel, hindered sales in 2020 as many establishments were…
Despite strong rising prices, all away-from-home tissue categories in Croatia recorded growth in 2023 due to a remarkable tourist season. Despite inflation and general economic insecurities, inbound tourists have bounced back in the post-pandemic era…
Away-from-home tissue and hygiene in Estonia recorded double-digit growth in 2023. This strong value increase was largely due to price increases as inflationary pressures continued to be felt in the country. Away-from-home toilet paper experienced…