Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The sport drinks category is growing well in Slovenia, due to the growing importance of sports and fitness activities in Slovenia. Many individuals are now focused on being active while being more educated on the benefits that sports drinks offer.…
Sports drinks’ performance was not affected significantly by the high inflation rate and worsening economic situation in 2022 and 2023. This was because the factor with the highest influence on demand towards the end of the review period was the…
Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…