Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Energy drinks continues to witness solid volume growth in 2023, fuelled by hectic lifestyles and consumers looking for beverages that provide a quick and effective energy boost. Rising health awareness and participation in sports activities is also…
The demand for energy drinks continued to increase strongly even at a time of high inflation and a rising cost of living towards the end of the review period. This performance was influenced by people returning to offices and other jobs where they…
Energy drinks was the only soft drinks category in Ukraine to see retail volume growth both in 2022 and 2023. This dynamic growth related to the strong increase in demand from volunteers, doctors, armed forces, and other people looking for an energy…
Juice is expected to register moderate volume growth in 2023. Many consumers are switching from carbonates to juices, as they consider juice to be healthier. In addition, within juice, consumers are opting for healthier, more natural versions as much…
100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing…