Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
RTD coffee is regarded as offering a convenient alternative to energy drinks for consumers who tend to perceive coffee as a healthier option. The convenience trend in Estonia is leading to a growing number of busy local consumers looking for…
Value sales are still low for RTD coffee in Croatia, in what is an emerging product area. In 2023, RTD coffee is expected to register moderate volume growth, though continuing rising prices dampen volume growth to an extent, especially as many of RTD…
Post-COVID-19, as travel and work activities resumed, there was a rebound in off-trade impulse consumption and demand for RTD coffee, leading to strong retail volume growth in 2022, albeit from a relatively low base. Such positive growth continues in…
RTD coffee is expected to register the highest volume growth among soft drinks in 2023. However, RTD coffee is still an emerging product area and value sales are small and it is partly its novelty factor that has boosted volume sales. That being…
Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s…
Juice was the category within soft drinks most affected by the high inflation of 2022 and 2023 and subsequent price increases of products. Juice products tend to be quite expensive for consumers in the Czech Republic. The worsening of the economic…
100% juice is the fastest growing subcategory in juices, despite rising retail prices. These drinks are perceived as being healthier than most juices as they normally do not contain added preservatives or artificial ingredients. Consumers are keen to…
The competition from cheaper drinks alternatives, such as flavoured bottled water and non alcoholic beer, was increasingly felt by juice in Slovakia towards the end of the review period. This was because the typical Slovak consumer was increasingly…
Juice, deemed non-essential, witnessed a decline in consumption in 2023, influenced by soaring prices and a decrease in disposable income within Serbia. Economically conscious consumers reduced juice consumption or migrated towards more affordable…
Juices continued outperforming carbonates in 2023, which are regarded as a healthier alternative. However, with rising levels of inflation and unit price increases, many Romanian consumers migrated to private labels. The juice category is becoming…
In August 2023, the World Apple and Pear Association (WAPA) published its production forecast estimating that the apple harvest in Europe in 2023 will be 3% lower than the previous year. Meanwhile, Poland, which is considered Europe's largest apple…
Juice achieved stable off-trade volume growth in 2023 with sales supported by the continued consumer demand for the largest product categories, especially nectars and juice drinks. In addition, the continued shift from carbonates to juice is having a…
Juice sales continue to decline in Lithuania, due to such products losing their perceived “healthy” image due to high sugar content, along with high prices placing downwards pressure on demand. Traditionally, juice had been perceived as a “healthier”…
Off-trade volume sales declined in 2023, challenged by rising price points and the growing health awareness in the country. While many consider juice a healthy product, a rising number of consumers are avoiding juice to reduce their sugar intake.…
Juice in Hungary faced significant challenges in 2023 due to high inflation rates and rising prices. Across all juice categories, except for coconut and other plant waters, sales volume experienced a substantial decline. This decline can be…
Juice is expected to register double-digit retail volume growth and even higher volume growth through foodservice channels. Foodservice in particular is buoyed by an increasing number of tourists, as well an influx of immigrants from Ukraine, Russia…
Juice is increasingly seen as an unhealthy, sugary drink by consumers in Estonia. During the review period the category was impacted negatively as more and more consumers became aware of the high sugar content in packaged juice products. This trend…
Stanic, with its To and Juicy brands, continues to lead current value and retail volume sales of juice in 2023, with consumers seeing the brands as good price/quality combinations. Second-leading player Vindija also maintains a double-digit value…
100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing…
Juice is expected to register moderate volume growth in 2023. Many consumers are switching from carbonates to juices, as they consider juice to be healthier. In addition, within juice, consumers are opting for healthier, more natural versions as much…