Eastern Europe

Retail e-commerce registered a modest increase in current value sales in Slovakia. However, with appliances and electronics continuing to be the most popular products sold online, and with weak consumer sentiment leading consumers to postpone larger…

Retail e-commerce in Serbia continued to see dynamic growth in 2022, even outpacing the sharp spike in growth seen in 2020 following the outbreak of COVID-19. Retail e-commerce in Serbia has grown considerably since the start of the pandemic, with…

After several years of accelerated evolution, 2023 was a challenging year for e-commerce in Romania.

In 2023, retail value sales of retail e-commerce recoded healthy growth. The category benefited enormously from the pandemic during which there was a surge in the number of consumers shopping online. While the threat from COVID-19 has waned…

E-commerce registered double-digit current value growth in 2022, as well as healthy constant value growth, in spite of high inflation. The high inflation was due to the war in Ukraine, which led to soaring energy prices, which in turn led to higher…

Due to the increasing number of online retailers and brands, a continually expanding network of lockers in the country, a variety of delivery methods, secure and convenient payment systems, and a growing pool of customers, retail e-commerce continued…

As in other markets, retail in Latvia continued to see the increased adoption of e-commerce at the end of the review period. While visible prior to the onset of Coronavirus (COVID-19), the pandemic accelerated the global shift towards online…

Retail e-commerce was a fragmented category in Hungary in 2023, with the leading brand being Media Markt (Media Markt Retail Cooperation Kft), followed by eMAG Marketing (Extreme Digital - Emag Kft). However, Media Markt is the only name holding a…

E-commerce posted another strong year of growth in 2022, with current value sales buoyed by higher inflation rates. Following the boom during the COVID-19 pandemic, online retailers witnessed more sustainable growth as many consumers returned to…

Growth in total e-commerce current value sales in 2022 was down markedly on 2021, and also much lower than the CAGR for the entire review period. This was partly explained by the normalisation of trade, in that after having received a significant…

E-commerce continued to gain significant value share in 2022 as part of the ongoing development of this category. Many consumers sought out cheaper prices online as the cost of living crisis hit many Croatian households. On balance, Croatia is seeing…

High inflation impacted retail e-commerce in Bulgaria in 2023. As such, though retail e-commerce registered high current value growth, constant value sales fell. Consumers cut back on spending on less essential items and this impacted e-commerce.…

E-commerce registered double-digit current value growth in 2022, as well as healthy constant value growth, in spite of high inflation. The high inflation was due to the war in Ukraine, which led to soaring energy prices, which in turn led to higher…

Non-grocery retail is seeing robust double-digit growth in 2022, stimulated by the return to out-of-home lifestyles following the era of the pandemic restrictions. This is also notably supported by the ongoing economic recovery in Slovenia. Inflation…

As COVID-19 fears subsided and restrictions were eased some non-grocery retailers saw a boost to sales, but especially those channels related to activities outside the home. For example, with consumers starting to travel home and abroad again there…

In 2022, though there was healthy growth in current value sales, constant value sales fell. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. With such economic…

Lithuania implemented strict lockdown measures until the spring of 2022, which meant that only essential stores were open for consumers. However, as summer arrived, there was a noticeable increase in traffic to offline stores, indicating a growing…

Consumers continued to move back offline in terms of non-grocery retailers. As the threat of the Coronavirus (COVID-19) pandemic and related retail and consumer movement restrictions eased, consumers were more willing and able to return to visiting…

Georgians shifted back to in-store shopping behaviours following the removal of pandemic restrictions. Many consumers chose to prioritise retail shopping in shopping malls and high streets as lifestyles shifted back to normality. Non-grocery…

Despite steep price hikes resulting from the dramatic and prolonged spike in inflation, overall current value sales growth for non-grocery retailers in Estonia in 2022 was only slightly stronger than that recorded in 2021. Demand in all channels was…