Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Even before the onset of COVID-19, the review period had seen strong growth in demand for ready meals packaging, but the pandemic added impetus to this trend in 2020. With consumers spending more time at home during the year, they ate more meals…
Demand for ready meals packaging was expanding rapidly in Romania during the review period, prior to the onset of pandemic. Urbanisation was the main driver of this growth, as accelerating lifestyles meant that many consumers had less time to prepare…
Eastern Europe is the fourth biggest region in terms of rigid plastic in the world. It has been driven by the strong performance of PET bottles in bottled water. The health and wellness trend is the main reason behind this growth as consumers seek…
There was a sharp acceleration in the rate of growth in demand for sauces, dips and condiments packaging during 2020, as consumers spent more time at home and prepared and ate more meals and snacks there. This continued in 2021, with the COVID-19 and…
The use of PET bottles as a pack type for sauces, dips and condiments continued to gain momentum in 2022 for a number of reasons. Firstly, local consumers appreciate the transparency of this pack type as they can see the texture, colour and…