Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Overall polishes remained on its downward trajectory in 2023 in terms of volume sales growth, with Macedonian consumers reprioritising their purchases and eliminating those products deemed to be unnecessary, which included polishes for the most part.…
Double-digit retail value growth was registered in 2023, boosted by rising price points, while retail volume growth remained positive in all areas, bar shoe and metal polish. Furniture polish saw the largest growth, with the purpose of furniture…
The demand for polishes continued on a downward trajectory in 2023. These products were considered non-essential or obsolete by a large share of the consumer base, especially younger people. Furthermore, substitution and cannibalisation continued to…
While retail value sales were positively impacted by price increases, leading to double-digit growth, retail volume sales of polishes in Serbia were challenged. Price growth and the decline in disposable incomes led consumers to forgo the purchases…
Polishes is seeing a negative volume slump, while value sales are supported by price hikes affecting categories across home care as a whole. Indeed, polishes represents a category which consumers can easily substitute – especially with the growing…