Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising…
The home and garden market in Poland registered a more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with…
Gardening registered strong growth in current value terms in Ukraine in 2023 despite economic challenges. With decreasing purchasing power impacting households, many turned to planting gardens as a practical and cost-effective way to supplement their…
Gardening registered double-digit growth in current value terms across all categories in 2023, with more consumers becoming aware of the available products on the market. Retailers have been offering an increasingly diverse array of products, both in…
The gardening market in Poland proved to be more resilient than other categories in 2023, with high single-digit growth in current value terms. In a challenging macroeconomic environment, characterised by high inflation and a contracting housing…