Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Although smoking prevalence and the number of smokers in Slovakia have been falling gradually, they are still considered high, compared to other European countries. In December 2022, the Slovak government approved an action plan, with a focus on…
The cost of smoking increased substantially in the Czech Republic in 2022, compared to 2021. Alongside rising costs of tobacco products and health concerns, more people are looking to quit the habit. As a result, smoking prevalence among the adult…
Paediatric consumer health achieved strong current value growth in 2023, largely in response to rising unit prices and inflation impacting consumer health products in general. Consumer demand for children-specific consumer health products remains…
Parental preference for child-specific consumer health products is a progressively growing trend in Bulgaria, reflecting a strong desire for products tailored to the unique needs and sensitivities of children, in contrast to the more traditional…
The preference for herbal/traditional products has grown in recent years, driven by the rising demand for natural and clean ingredients. This trend is evident across the whole of consumer healthcare, but is particularly prominent in paediatric…