Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Although weight management and wellbeing is set to register another solid performance in terms of total current value sales growth in 2023, this is largely due to steep price hikes resulting from persistently high inflation in Hungary. With the…
There has been a strong increase in current value sale of weight management and wellbeing in 2023, although inflation has been a contributory factor pushing up prices. Consumers have resumed their active social lives and body image is a much higher…
Weight management is not traditionally a first choice for consumers in Lithuania regarding weight management or losing weight. Competition from sports nutrition, healthier diets and exercise plans, are all challenges to sales, hampering results.…
Weight management and wellbeing tops the list of fastest growing categories as the health and wellness trend continues to influence consumers in North Macedonia in 2023. Also, a growing number of people are struggling with obesity, high blood…
The prevalence of obesity has been increasing in Poland in recent years, with around 25% of the adult population estimated to be obese. Indeed, according to the Organisation for Economic Co-operation and Development (OECD), life expectancy in Poland…
According to official statistics, 58% of the Romanian adults are overweight. Another significant cause for concern is that, of children aged between 7 and 9 years old, 30% are overweight and around 15-20% are obese. Even though Romania is just below…
Disposable income decline and growing prices are leading to a drop in retail volume sales of weight management and wellbeing in 2023. Economising consumers are visiting pharmacies to purchase necessary products, but, as consumers have become more…
Over 2023, meal replacement is projected to see further, if slight, retail volume growth and fast retail current value, fuelled by high inflation. The category is driven by innovation and strong marketing activities in support of the leading meal…
Rates of obesity are increasing in Slovenia, with lifestyles changing rapidly, with labour-intensive jobs switching to office jobs, which require little movement. At the same time, COVID-19 contributed to social distancing, which made people less…
According to the Czech Statistical Office, Czech consumers have gained weight. The body mass index (BMI) rose from 25.2 in 2017 to 26.2 in 2022. For a healthy weight, BMI should reach a maximum of 25. In 2022,18% of women and 21% of men suffered from…