Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
A study has found that 16% of the Romanian population experience chronic insomnia, while 30% regularly struggle with insomnia. These percentages indicate a significant portion of the population affected by sleep-related issues and this high…
The demand for sleep aids increased during the height of the Coronavirus (COVID-19). Heightened stress and anxiety levels increased the numbers of users and fostered greater use of sleep aids amid health, economic and social uncertainty. The…
Historically, herbal/traditional products account for the vast majority of sleep aids sold in the Czech Republic. Indeed, until slightly prior to the beginning of the review period, herbal/traditional products accounted for all retail sales of sleep…
Sports nutrition is performing well in 2023 thanks to renewed consumer demand in the post-pandemic period, which is helping the category to surpass pre-pandemic sales levels. Generally, sports nutrition products are used by both professional athletes…
The sports nutrition category has seen international brands, such as Post Holdings Inc, Optimum Nutrition Inc, and Pure Nutrition Technology, establish strong positions in the Bulgarian market. International brands typically offer a wide range of…
Sports nutrition is performing exceptionally well as the gym culture in Croatia is gaining momentum. Despite limited budgets and low income levels in the country, going to the gym and partaking in other sporting activities are becoming an integral…
In 2023, sales of sports nutrition are benefiting from consumers leading increasingly healthy lifestyles and rising nutrition education. In addition, sports nutrition products are now very well perceived as the scepticism among the general public…
Sports nutrition is expected to be the star performer in 2023, with double-digit constant value growth. The consumer base is widening and demand for sports nutrition is now not only confined to body building, but also for sports enthusiasts who…
Sports nutrition has remained one of the best performing areas of Hungary’s consumer health market in 2023, with strong double-digit growth in total current value sales projected and all categories poised to register impressive results in volume…
The rising number of usage occasions is driving sales of sports nutrition products in Latvia, with double-digit current value growth reported in 2023. Historically, sports nutrition products were mainly used by professional athletes and bodybuilders,…