Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Most paediatric consumer health categories are expected to contract in volume terms in 2023. This is partly due to persistently high inflation in Hungary, with steep price hikes and falling purchasing power making people more inclined to only…
Vitamins continue to be the most popular product within paediatric consumer health in 2023. However, volume sales for vitamins are expected to fall in 2023 as inflation and economic uncertainty leads to consumers cutting back on non-essential…
Sales of the paediatric consumer health products are seeing solid value growth in 2023, with positive volume growth in most areas, especially paediatric cough, cold and allergy remedies, which are benefiting colds and flus spreading again now that…
The preference for herbal/traditional products has grown in recent years, driven by the rising demand for natural and clean ingredients. This trend is evident across the whole of consumer healthcare, but is particularly prominent in paediatric…
Parental preference for child-specific consumer health products is a progressively growing trend in Bulgaria, reflecting a strong desire for products tailored to the unique needs and sensitivities of children, in contrast to the more traditional…