Eastern Europe

Sales of the paediatric consumer health products are seeing solid value growth in 2023, with positive volume growth in most areas, especially paediatric cough, cold and allergy remedies, which are benefiting colds and flus spreading again now that…

The cost of smoking increased substantially in the Czech Republic in 2022, compared to 2021. Alongside rising costs of tobacco products and health concerns, more people are looking to quit the habit. As a result, smoking prevalence among the adult…

A recent study revealed that Romania has one of the highest rates of smoking in Europe, estimated at around 30%. This high smoking rate has a positive impact on the performance of NRT smoking cessation aids, as a significant number of smokers are…

According to Euromonitor statistics, around 30% of the Polish population smoke tobacco, with a higher proportion of smokers found amongst men. While this represents a significant improvement compared to figures from the 1990s, mortality from diseases…

Having derived benefits from the search for products offering immunity and general health benefits in the wake of the Coronavirus (COVID-19) pandemic, dietary supplements, as a whole, including herbal/traditional offerings, are seeing a slowdown in…

Herbal/traditional products is benefiting from the broad trend towards products containing natural ingredients that is influencing demand across a wide range of consumer goods categories, including packaged food and soft drinks, as well as consumer…

The market for herb-based remedies and supplements is generally correlative with the broader environment of OTC medicines. For many consumers, the primary focus is on addressing health concerns, with product composition being a secondary…

Sales of herbal/traditional products are set to record further growth in 2023 as they continue to benefit from the growing trend towards products with natural ingredients, which consumers believe to be just as effective without as many chemical side…

A growing number of consumers are developing allergic reactions to outside elements, including pollen and spores, which can cause irritation and discomfort to the eyes. Due to the effects of climate change on the living environment, the Czech…

In Romania, the eye care industry has not seen much change and is mostly controlled by a few big companies. These top brands are well-known and trusted by consumers, thanks to their strong distribution and advertising efforts. There is, therefore, an…