Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Wine saw strong growth in current value terms in 2023 but this was the result of price hikes rather than an increase in demand with sales declining in total volume terms as financial pressures led to consumers adopting a more cautious approach to…
Total volume growth was robust in 2022 thanks to the enduring popularity of wine among local consumers in North Macedonia, which is well known for its wine drinking and production. The impact of inflation on consumption and prices was moderate. Unit…
Wine sales declined in 2022 after couple of good years for sales in Lithuania. The pandemic was an important factor in this renaissance in 2020 and 2021 as consumers were forced to spend more time at home. This led to a trend towards buying wine to…
Wine sales demonstrated good results in 2022 once pandemic-related restrictions had eased and consumers were able to pursue a greater degree of normality in their lives. Consumers returned to on-trade establishments in larger numbers in 2022…
Total volume sales of wine fell slightly in Hungary in 2023. However, during the year, sparkling wine volume sales continued to grow, finally exceeding pre-pandemic levels. Sparkling wine consumption, traditionally reserved for celebrations and…