Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Total volume sales of beer recorded a decline in 2022 due to the increasing prices of beer units. With inflation in Slovakia reaching double-digit growth, it has become more challenging for consumers to afford the same quantities of non-essential…
Serbians returned to the on-trade in greater numbers in 2022 as COVID-19 fears subsided and restrictions were lifted with this continuing to drive volume sales of beer. Lager remains by far the most popular beer in Serbia, although smaller beer…
Beer in Romania suffered further volume sales decline due to lower purchasing power. Inflation remained stubbornly high with increasing manufacturing costs driving up average prices of beer. The adverse weather during the all-important summer months…
Sales of beer declined in 2023 in on- and off-trade volume terms as high inflation and rising living costs restricted consumer purchasing power. With money being tight many consumers were forced to focus on basic necessities and therefore they were…
Beer continued to see moderate total volume growth in 2022 and high inflation impacted average unit prices. The category is still performing below pre-pandemic levels mainly due to limited on-trade performance, which continues to recover slowly post…