Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Non-alcoholic spirits increasingly found their way into the Czech market in 2022. Improving consumer awareness, a drive to try a new drinking experience as well as improving distribution helped to fuel demand. Additionally, sales were also backed by…
The spirits category recovered from the pandemic in 2022, with current value and volume sales surpassing 2019 levels. Inflation and higher unit prices were also drivers of current value sales in 2022. Despite making a strong recovery, sales of…
Spirits manufacturers are seeking opportunities in new industries following the saturation of the disinfectant market in 2021, which resulted in intense price competition. Leading local spirits company St Nicolaus Trade, for example, ventured into…
Spirits registered strong growth in total volume terms in 2022 with this being driven by the continued recovery of the on-trade channel after the negative impact of the pandemic. On-trade sales of spirits continued to recover in 2022 as Serbians…
In 2022, the volume growth of spirits in Romania primarily stemmed from the total elimination of restrictions pertaining to on-trade opening hours and capacity. The first half of the year, in particular, saw a redirection of savings accrued during…
The market for spirits in Poland has reached saturation point though it continues to evolve, adapting to emerging trends. In 2022, vodka, the largest product area, saw a decrease in off-trade volume sales but current value growth owing to inflation…
Total volume growth in spirits remains positive in 2022 as the category continued to recover from the pandemic. Moreover, the double-digit inflation that led to increased prices across many other consumer goods categories was less visible within…
In 2022, both off- and on-trade sales of spirits in Bulgaria increased. Current value growth by far exceeded volume growth due to a huge rise in average unit prices. Despite this, the premiumisation trend continued as Bulgarians increasingly favour…
Retail volume growth of spirits remained strong in 2022, as consumer demand continued to bounce back in the on-trade following the steep declines caused by closures during the pandemic. Nevertheless, rising inflation has impacted spirits resulting in…
RTDs saw a return to growth in total volume terms in 2022. This growth was driven by innovations and new product launches in the market alongside the lifting of COVID-19 restrictions and the return to more active social lives, with socialising being…