Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
2022 was a good year for the spirits category in Latvia following the relaxation of pandemic restrictions, with horeca establishments able to work at full capacity from March 2022. As a result, spirits sales grew significantly in the on- and…
In terms of single categories, tequila (and mezcal) registered the fastest total volume growth in 2022. This performance can be explained by several factors: increased awareness of tequila (and mezcal); greater availability on retail shelves; and…
RTDs saw heavy losses in total volume terms in 2022. In Lithuania, unlike in neighbouring Latvia, the category has a poor reputation with many consumers avoiding RTDs due to the perceived high sugar level in these drinks. Concerns over rising obesity…
RTDs have a strong presence in Latvia, where the category is well developed compared to the neighbouring Lithuanian market. With an array of brands vying for share, this is a saturated category where local manufacturers have carved out strong…
Cheaper RTDs are losing ground due to the strong competition from beer and wine, which offer a wide range of products at various price points to meet every budget. Meanwhile, more expensive RTDs are losing sales to cocktails. The Coronavirus…