Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Sun care was one of the strongest performing categories in 2023, with the hot summer added momentum to volume sales in Latvia. In spite of high inflation, caused by an energy crisis stemming from the war in nearby Ukraine, volume sales of sun care…
In 2023, sun care saw double-digit retail value growth and positive retail volume growth in Lithuania. The weather during the year was warm for longer, leading people to spend more time outside. This partnered with rising knowledge and concern…
Sun care in Serbia experienced robust growth in 2023 driven by aggressive promotional activities by all major players, commencing as early as April and extending throughout the summer season. The exceptionally hot weather prompted Serbians to spend…
High inflation continued to impact baby and child-specific products in North Macedonia in 2023. There was only a minimal increase in constant value sales, with volume sales falling marginally, as the birth rate continued to fall. Medicated products…
Falling birth rates continued to hamper baby and child-specific products in Slovenia where young families are postponing having children. Women are increasingly focusing on their careers instead of having children, with the weaker economy also…