Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2022, inbound tourism to Denmark developed exceptionally well, with the number of visitors and visitor spending exceeding the 2019 level, breaking records. Despite the uncertainty of high inflation and the impact it brings, 2023 is again seeing…
COVID-19 led to weaker results in 2020-2021 while lifting restrictions in 2022 led to a boom in travel results. With pent-up demand continuing to result in consumers booking trips, 2023 is expected to set records. Following two years of travel…
In 2023, the vacuum cleaners category is still normalising after the boom in volume sales seen at the height of the COVID-19 pandemic. There has been less immediate need for households to purchase vacuum cleaners. Demand has also been constrained by…
Vending continued to see positive growth in Denmark in 2023. However, this was largely a correction as the category saw a strong decline during the COVID-19 crisis. The fact that consumers are once again spending more time outside and exercising,…
Vitamins received a significant boost from the pandemic as consumers sought to boost their immune systems and protect themselves from COVID-19. Now that concerns around the virus have abated, there is less demand for vitamins, and volume growth is…
Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…
Weight management is expected to register an increase in current value sales in 2023, partly due to rising inflation due to the energy crisis stemming from the war in Ukraine, which is pushing up average unit retail prices. After strong growth during…
Total volume sales of wine were stagnant in Denmark in 2023. The largest area, red wine, continued declining, while white, rosé, and sparkling wine performed better. Non-grape wine was another declining area as there were no new products, and it…
Consistent with the observations across tissue and hygiene, wipes in Denmark saw pronounced increases in retail price points, which impacted category performance. Higher prices for wipes were driven by cost inflation, covering factors like energy,…
Womenswear continued to see positive current value growth in 2023, although this was mainly driven by inflation and retail price increases. Inflationary pressure began to surge in 2022 following the start of the war in Ukraine. Consumer confidence…
After declining sales during the pandemic due to limited outdoor and physical activity, sticking plasters/adhesive bandages, first-aid kits and gauze, tape and other wound care saw positive volume growth in 2022 and again in 2023 as consumers…
With the cost of living pressures remaining a cause for concern in 2023, less-essential products like yoghurts are being overlooked in the weekly shop. The switch to private labels and economy brands has also accelerated, with Danes paying more…